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Pepsi® Celebrates Generations of Football Legends

In its latest global campaign, Refresh the Game, Pepsi® continues its longstanding tradition of being at the heart of football culture. The campaign features some of the most recognized names in football, bringing together sports legends from various generations to celebrate the beautiful game. This celebration of football in all its glory pays homage to the sport's storied past while looking forward to a bright future.

The campaign showcases several current football stars like Alexia Putellas, Lauren James, Leah Williamson, Caroline Graham Hansen, and Farah Jefry. These elite athletes embody the spirit of modern football while collaborating with legendary figures like David Beckham, Pelé, and Ronaldinho. Through a series of exciting scenarios, these players reinterpret some of Pepsi's most iconic football moments over the last 50 years.

As the world of women’s football experiences unprecedented growth, driven by record-breaking viewership and increasing participation, Pepsi reinforces its commitment to supporting female athletes and contributing to the evolving landscape of women's football. This isn’t just a campaign; it’s a message that champions diversity, talent, and the evolution of the sport itself.

Bringing Past and Present Together

The Refresh the Game campaign innovatively juxtaposes current legends with historical greats, illustrating the continuity and ongoing evolution of the sport. The film begins with Alexia Putellas in a press conference alongside her fellow stars, only to be transported back in time to iconic football scenes. One of the film's standout moments features a recreation of Pelé's classic play from the 1974 Join the Pepsi Generation ad. In that scene, Pelé delivers a precise pass to Putellas, who effortlessly executes a rainbow flick over an imaginary opponent. Putellas reflected on this experience, stating, “Playing with Pelé, even if just in a fictional setting, was something I never thought possible. He was a global icon, and I hope this campaign ignites passion in young athletes everywhere.”

The involvement of Pelé's foundation further emphasizes the campaign's message of inspiration and empowerment. Pelé himself has become a symbol of excellence and an advocate for nurturing the next generation of soccer talents, reinforcing how vital it is to uplift aspiring athletes.

Following this nostalgic tribute, the film transitions to a beach scene reminiscent of Surfers, focusing on the effortless mastery of both Ronaldinho and Caroline Graham Hansen as they pass a football across towering waves. As Leah Williamson soon arrives to deliver an epic volley against a Pepsi cooler, Putellas grabs a refreshing can of Pepsi, leading to a thrilling conclusion.

A Collaboration of Legends

The collaboration between generations is palpable. Caroline Graham Hansen remarked, “Being part of this campaign feels surreal, especially as I fondly remember watching the original Surfers film when I was young. It's exhilarating to work with such an inspiring group of athletes.” Similarly, Ronaldinho highlighted the nostalgic aspect of revisiting a beloved scene, noting the importance of inspiring young athletes through their shared passion for the game.

Venerable figures such as David Beckham add depth to the campaign. Remembering his own iconic performances, he stated, “Witnessing this new generation of superstars emerge has been an absolute honor. Their play has significantly advanced women’s football into the public spotlight.” For Lauren James, sharing the screen with these legends is a dream come true, stating the experience will be one of the highlights of her career.

In an impactful nod to the campaign’s goal, Pepsi's Senior Marketing Director Cathy Graham Kidd emphasized the role of entertainment in expanding the audience for women's football. “We’re committed to championing female athletes challenging norms to drive excitement and change in the sport. This campaign reflects that mission.”

Looking Ahead

As the Refresh the Game campaign unfolds, Pepsi also highlights local football heroes, showcasing a diverse group of rising stars globally. Their initiative includes supporting UEFA's women’s football efforts till 2030, showcasing a longterm commitment to driving the growth and visibility of women's football across the industry.

As Pepsi celebrates the iconic personalities of football while highlighting the remarkable journeys ahead, fans around the world can stay tuned for more exciting content on Pepsi's social media platforms. It’s an invitation to join a movement that not only respects the legacy of football but also propels it forward into the next 50 years and beyond.