WWD and OUTFRONT Media: A Celebration of Hispanic Heritage Month 2025
In a groundbreaking partnership, Women's Wear Daily (WWD) has joined forces with OUTFRONT Media to celebrate National Hispanic Heritage Month 2025 through a nationwide billboard campaign. This initiative emphasizes the dedication both organizations share toward promoting diversity, creativity, and leadership within the fashion industry and beyond.
Launching the Campaign
Officially kicked off in New York City's iconic Times Square, the campaign runs from September 15 to October 15, in conjunction with National Hispanic Heritage Month. It features a striking series of billboards that spotlight legendary Hispanic fashion designers recognized in WWD's historic 115th Anniversary Issue as "Newsmakers, Originals, and Legends." These designers have made significant contributions to shaping global fashion, and this campaign serves as an inspiring tribute to their legacies.
Among the featured designers are:
- - Oscar de la Renta: A titan of American fashion whose timeless and elegant creations have set the standard for luxury.
- - Manolo Blahnik: Renowned for his exquisite footwear designs characterized by intricate craftsmanship and iconic shapes.
- - Narciso Rodriguez: Celebrated for his minimalistic style and architectural precision, he is a master of contemporary design.
A Statement of Inclusion
Amanda Smith, the CEO of Fairchild Media Group, emphasized the importance of this campaign, stating, "This campaign is a powerful reminder of how fashion reflects culture and community. WWD is proud to honor the legacy of these extraordinary Hispanic designers whose vision and artistry have shaped the industry in lasting ways." This sentiment encapsulates the driving force behind the campaign.
OUTFRONT Media’s commitment to amplifying diverse voices resonates strongly in this collaboration. Liz Rave, Vice President of Marketing at OUTFRONT, stated, "Their talent and trailblazing spirit inspire us, and we're honored to showcase their creativity in the powerful, real-world medium this campaign deserves." This campaign allows diverse narratives to engage with audiences nationally, inspiring future generations of designers.
Reflections on Heritage and Influence
The campaign aligns with the 2025 National Hispanic Heritage Month theme, "Collective Heritage Honoring the Past, Inspiring the Future," showcasing the remarkable achievements of Hispanic designers and their enduring influence on culture today. By placing these stories in prominent public spaces, WWD and OUTFRONT Media aim to enhance visibility and foster greater appreciation for the contributions of these talented individuals.
In the current evolving media landscape, this partnership between a leading fashion publication and a top-tier out-of-home media company exemplifies a refreshing and progressive approach to disseminating culturally significant content at scale. It reinforces the need for diverse narratives in public spaces, contributing profoundly to the recognition and appreciation of different cultural influences in the fashion industry.
As the campaign progresses, both WWD and OUTFRONT Media will continue to highlight the importance of inclusion within the arts and fashion, ensuring that the voices of diverse creators are celebrated and heard. The impact of this campaign not only honors past accomplishments but also inspires the next generation of fashion creators to embrace their cultural identities and contributions to a global fashion narrative. This partnership is a powerful reminder that fashion is not just about clothing but also about stories, backgrounds, and a rich tapestry of influences that shape our stylish world today.
Both organizations look forward to seeing how this campaign resonates across the nation and encourages communities to celebrate the artists whose vision continues to influence fashion as we know it today.