Tech Mahindra Achieves Notable Brand Strength Ranking in IT Sector

Tech Mahindra Achieves New Brand Strength Milestone

In the latest Brand Finance IT Services 25 Report for 2026, Tech Mahindra has made impressive strides in its brand positioning, securing the fourth rank among IT services firms based in India and landing in ninth place globally within the Brand Strength Index (BSI). This recognition signals a positive shift in the company's branding strategy and underscores its influence in the technology consulting realm.

Tech Mahindra, a prominent provider in the tech consulting and digital solutions space, reported a remarkable brand value of USD 3.4 billion for 2026 and an improved brand rating of AA+. Their BSI has seen an increase to 78.1, illustrating considerable year-on-year growth. Brand Finance’s annual evaluation scrutinizes IT services brands globally, assessing various factors such as strength, customer awareness, reputation, and future growth prospects. The report emphasizes Tech Mahindra's persistent growth, highlighting its recognition as one of the top five brands experiencing the most significant gains within the BSI rankings.

According to Peeyush Dubey, the Chief Marketing Officer at Tech Mahindra, this achievement reflects the effectiveness of their recent brand refresh and strategic initiatives aimed at enhancing customer engagement, such as their involvement in the Global Chess League. Dubey noted, "This recognition underscores the clarity of our 'Scale at Speed' promise, and the effectiveness of our thoughtful brand refresh. As enterprises hasten their AI adoption, our 'AI Delivered Right' strategy ensures innovation that is responsible, scalable, and anchored in real business outcomes."

In a move marking its 39th anniversary, Tech Mahindra introduced a renewed brand identity in 2025, which aims to portray the company’s agility and readiness to adapt in a technology-centric world. The updated visual identity features a modern design that is emblematic of the Mahindra Group's vision and echoes its commitment to becoming a responsible partner for global enterprises navigating digital transformations.

David Haigh, the Chairman and CEO of Brand Finance, praised Tech Mahindra’s advancements, stating, "Tech Mahindra's improved position in the global IT services ranking and its record-high Brand Strength Index score underscore the company's continued focus on brand building, innovation, and stakeholder engagement. These strong results reflect a clear strategy centered on responsible AI adoption, differentiated platforms, and an expanding global footprint."

As global competition in the IT sector intensifies, Tech Mahindra's strategic initiatives are reinforcing its relevance and resilience as a leading IT services brand. This remarkable progress in brand strength solidifies Tech Mahindra’s reputation and commitment to delivering significant value to its clients.

In summary, Tech Mahindra's rise in the Brand Strength Index exemplifies not only its powerful brand equity but also its ongoing commitment to innovation and partnership within the tech industry. Companies looking to harness the benefits of advanced technology solutions may find a formidable ally in Tech Mahindra as it strives to fulfill its promise to scale efficiently and responsibly.

To stay updated on Tech Mahindra’s latest endeavors and brand strategies, visit their official website and social media channels.