Haruyama's App Renewal Leads to 115% Increase in Sales Through Digital Shift
In the rapidly evolving retail landscape, companies must adapt to new consumer behaviors and preferences. One significant success story is that of Haruyama Holdings, a notable player in men's clothing, which has recently revitalized its official app, showing remarkable results.
The app renewal, powered by DearOne's innovative application development service "ModuleApps2.0," has led to a 115% increase in sales through the app compared to the previous year. This transformation has not only provided a substantial boost in revenue but also marked a significant shift in Haruyama's promotional strategies. The company has successfully reduced its dependency on traditional paper direct mail (DM), achieving a reduction of up to 90%, thus embracing a more digital-centric approach.
As a provider of formal attire, Haruyama faced a unique challenge: lower customer visit frequencies due to the nature of their products. Prior to the renewal, the company grappled with several issues, including a high proportion of dormant users who downloaded the app but rarely used it. Many customers lacked strong incentives to open the app. To overcome these hurdles, Haruyama aimed to create an engaging app experience that would entice users to return regularly.
The renewed app introduced several new features aimed at increasing user engagement. For example, the incorporation of a login stamp encourages users to access the app more frequently, which directly contributes to acquiring new members as well. The overall impact of the renewal is compelling:
As Haruyama continues to innovate, DearOne remains committed to supporting the app's growth through ongoing updates and enhancements.
The official app is designed not only to serve as a digital membership card but also provides access to Haruyama’s online shop and various perks. Members can input their card numbers to activate membership features, get the latest information, view new flyers, and obtain exclusive coupons directly from the app.
For those interested in downloading the app, it's available on both the App Store and Google Play:
"ModuleApps2.0" is a unique and adaptable service that enables businesses to develop their own bespoke apps quickly and flexibly, leveraging an expansive library of pre-developed app functionalities. Companies can mix and match features according to their needs and even request custom developments for specific capabilities not included in the base offerings. Furthermore, DearOne's approach is collaborative; they partner with clients post-launch to ensure continuous growth and user engagement.
DearOne is a subsidiary of NTT Docomo, focused on marketing and new business initiatives. They provide various tools aimed at enhancing customer engagement across digital platforms, ranging from mobile apps to analytics tools. Their rich portfolio includes solutions like customer behavior analysis and retail media platforms that help businesses thrive in a competitive digital age. Led by CEO Kyohisa Kawano, DearOne is committed to driving innovation in the marketing tech landscape, further solidifying its role as a leader in this domain.
For additional information and the complete case study regarding Haruyama's initiatives, readers can visit the official website at ModuleApps.
The app renewal, powered by DearOne's innovative application development service "ModuleApps2.0," has led to a 115% increase in sales through the app compared to the previous year. This transformation has not only provided a substantial boost in revenue but also marked a significant shift in Haruyama's promotional strategies. The company has successfully reduced its dependency on traditional paper direct mail (DM), achieving a reduction of up to 90%, thus embracing a more digital-centric approach.
Background and Innovative Changes
As a provider of formal attire, Haruyama faced a unique challenge: lower customer visit frequencies due to the nature of their products. Prior to the renewal, the company grappled with several issues, including a high proportion of dormant users who downloaded the app but rarely used it. Many customers lacked strong incentives to open the app. To overcome these hurdles, Haruyama aimed to create an engaging app experience that would entice users to return regularly.
The renewed app introduced several new features aimed at increasing user engagement. For example, the incorporation of a login stamp encourages users to access the app more frequently, which directly contributes to acquiring new members as well. The overall impact of the renewal is compelling:
- - App sales have shown sustained growth, achieving a 115% increase year-on-year, and approximately tripling sales from five years prior.
- - The introduction of the login stamp feature has successfully created more opportunities for users to engage with the app.
- - Significant reduction in physical DM usage, with the new strategy allowing Haruyama to minimize traditional paper outreach to as little as one-tenth of previous levels.
- - Operational efficiency improvements have also been noted; utilizing cohort functionality has cut the workload for segmented distributions by nearly half.
As Haruyama continues to innovate, DearOne remains committed to supporting the app's growth through ongoing updates and enhancements.
Features and Benefits of Haruyama's Official App
The official app is designed not only to serve as a digital membership card but also provides access to Haruyama’s online shop and various perks. Members can input their card numbers to activate membership features, get the latest information, view new flyers, and obtain exclusive coupons directly from the app.
For those interested in downloading the app, it's available on both the App Store and Google Play:
- - App Store
- - Google Play.
Overview of ModuleApps2.0
"ModuleApps2.0" is a unique and adaptable service that enables businesses to develop their own bespoke apps quickly and flexibly, leveraging an expansive library of pre-developed app functionalities. Companies can mix and match features according to their needs and even request custom developments for specific capabilities not included in the base offerings. Furthermore, DearOne's approach is collaborative; they partner with clients post-launch to ensure continuous growth and user engagement.
About DearOne
DearOne is a subsidiary of NTT Docomo, focused on marketing and new business initiatives. They provide various tools aimed at enhancing customer engagement across digital platforms, ranging from mobile apps to analytics tools. Their rich portfolio includes solutions like customer behavior analysis and retail media platforms that help businesses thrive in a competitive digital age. Led by CEO Kyohisa Kawano, DearOne is committed to driving innovation in the marketing tech landscape, further solidifying its role as a leader in this domain.
For additional information and the complete case study regarding Haruyama's initiatives, readers can visit the official website at ModuleApps.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.