#Switzerland #Hublot #Geneva #Kylian Mbappé #Usain Bolt

Hublot's 20th Anniversary of Big Bang Model

On April 4, 2025, Hublot hosted an extravagant event at the Arena de Genève to commemorate the 20th anniversary of its iconic Big Bang watch. The celebration, held alongside the Watches & Wonders show, was a grand display of the brand's bold spirit and its dedication to the 'Art of Fusion.'

The evening attracted the crème de la crème of international figures from the worlds of horology, sports, gastronomy, and music, all there to honor a timepiece that has reshaped contemporary Swiss watchmaking. The event featured immersive sensory experiences that highlighted Hublot’s unique universe. Notably, five of the brand’s ambassador chefs – Anne-Sophie Pic, Clare Smyth, Yannick Alléno, Eneko Atxa, and Andreas Caminada – each boasting a total of 42 Michelin stars, created signature dishes specifically for this milestone. Their live cooking performances dazzled attendees both visually and gastronomically.

Julien Tornare, Hublot's CEO, welcomed guests with an inspiring speech reflecting on two decades of the Big Bang's exceptional success. He stated, “Our icon, the Big Bang, has redefined the conventions of contemporary watchmaking. Twenty years later, it continues to embody the audacity, innovation, and pioneering spirit that characterize Hublot.”

The entertainment for the evening was equally impressive. Mentalist Lior Suchard, a friend of Hublot, captivated the audience with his astonishing tricks. The gallery of sports stars present included soccer legend Kylian Mbappé, the world’s fastest man Usain Bolt, sailor Alan Roura, sprint world champion Mujinga Kambundji, and national team coaches Didier Deschamps of France and Roberto Martinez of Portugal.

As the night progressed, excitement filled the venue with the arrival of Geneva-born DJ Alissia, who mixed funk, R&B, and pop tunes. The highlight of the evening was an electrifying performance by Mika, the Lebanese-American-British artist known for his hit songs. The festivities continued into the early hours of the morning as Alissia returned to the decks for a dynamic DJ set that kept guests dancing all night long.

This unique celebration marked two decades of the Big Bang, a model that has achieved iconic status and continues to push the boundaries of watch innovation. Launched in 2005, the Big Bang made waves in the refined world of luxury watchmaking, embodying a revolutionary spirit that aligns with Hublot’s principles, which have guided the brand since its inception in 1980.

The Big Bang has served as both a creative platform and a laboratory for innovation over the past two decades. Its introduction of new materials has reimagined traditional mechanical complications while transcending the boundaries between watchmaking and art. Through its bold proportions and avant-garde construction, the Big Bang epitomizes Hublot’s philosophy of 'The Art of Fusion,' representing the creative dialogue between seemingly opposing materials and disciplines.

The chefs that night reflected on their inspirations from the Big Bang. Yannick Alléno remarked, “The combination of Bresse chicken, spinach, and rose-infused nitrogen embodies the alchemy of tradition and innovation, very much like the Big Bang itself.” Meanwhile, Eneko Atxa emphasized the magical beauty of the Big Bang in his culinary designs, stating, “It’s the magical beauty that captivates, and that’s what I wish to convey through my dishes.”

Clare Smyth highlighted her interpretation of classic flavors, while Andreas Caminada drew parallels between Hublot’s Magic Gold and the resilience symbolized by the sea buckthorn plant. Anne-Sophie Pic reinforced the evening’s theme of fusion, reinterpreting the chromatic lines of the Big Bang in her culinary creations.

As Hublot continues to challenge conventions and embrace the spirit of innovation, its Big Bang model remains an ever-evolving icon in the watchmaking realm. It not only marks the passage of time but redefines how time is perceived, showcasing Hublot’s commitment to pushing the boundaries of horological craftsmanship in an ever-changing landscape.