February 22 Is Cat Day: FamilyMart's Unique Cat-Inspired Campaign Returns with New Collaborations

February 22 not only celebrates our feline friends but also marks the fourth year of FamilyMart’s beloved "Family-Nyan-Project!" From February 10, 2026, approximately 16,400 FamilyMart locations will once again showcase 17 exclusive cat-themed products, including a collaboration with the popular character brand "mofusand".

A Project That Continues to Thrive

Since its inaugural launch in 2022, this initiative has evolved significantly. The drive resonated well with customers, reaching record sales figures in 2023, thanks to the rising interest in the cat market and increasing household expenses related to pet care. Over the years, the concept of enjoying Cat Day at FamilyMart has slowly but surely caught on, becoming a yearly tradition for many. Social media is filled with fan excitement, with comments like "I want them all" and "I’m looking forward to this event every year.”

For this year, the campaign continues to surprise with its creativity. Featuring products designed to reflect the allure of cats—think paw prints, tails, and cat-like expressions—FamilyMart combines this creativity with collaborations on popular items such as "Hi-Chew" and "Ninja Meal Steel." The stores will be bursting with cat-themed excitement.

During this promotional period, customers who use FamilyPay will also have the opportunity to collect stamps with each specific purchase, leading to a chance to win original "mofusand" prizes among other treats. It’s a blend of fun, delicious food, and a chance to support a good cause—a trifecta of enjoyment at FamilyMart.

This Year's Exclusive Products

The 2026 "Family-Nyan-Project!" promises to deliver 17 new cat-inspired items designed to appeal not only to cat lovers but also to a broader customer base. Each product has been crafted with adorable, shareable features that make them irresistible. Highlights include:

- Nyan Nyan Paw Tart (Strawberry & Chocolate):

A tart topped with strawberry mousse and decadent chocolate custard, crafted to resemble a cat's paw.

- Mofusand Waffle:

Chewy square waffles filled with vanilla cream, featuring unique cat-themed designs.

- Cat Cookies:

Adorable cookies capturing the cute faces of cats, made with butter and caramel flavors.

Additionally, popular artist Coony has contributed her artistic flair to packaging design, infusing even more charm into these cat-themed goodies.

Notably, a collaboration item with Yamato Transport features a unique "Black Cat Omelette," which will delight fans with its soft cocoa base and crunchy cream filling topped with themed treats.

Beyond delightful edibles, FamilyMart will also run a charity campaign during this event, allowing customers to contribute unopened pet food for local shelters and rescue groups tending to street cats and other felines in need. This year, the initiative will expand beyond its original locations, with collection boxes set up in nine specially selected stores.

The company is deeply committed to making a difference, as evidenced by last year’s results: nearly 3,000 meals for cats were collected through their initiative. With this year’s efforts, FamilyMart hopes to further enhance community outreach through their stores while nurturing the responsible care and treatment of animals.

Join the Celebration

In sum, FamilyMart is not only providing a joy-filled kitty experience with "Family-Nyan-Project!" but is also demonstrating an admirable commitment to animal welfare. Customers are encouraged to visit their local shops from February 10 to enjoy the special cat-themed treats and take part in supporting the shelters that help our beloved pets.

For more information and a detailed product list, be sure to check the FamilyMart official campaign page at FamilyMart Campaign Page.

Let’s make this Cat Day more memorable together with FamilyMart and help make the world a better place for our furry friends!