#Japan #Tokyo #AI Recommendations #Property Search #Nifty Real Estate

Nifty Real Estate App Surpasses 13 Million Downloads

The Nifty Real Estate App, operated by Nifty Lifestyle Corporation based in Nakano, Tokyo, has recently announced that it has exceeded 13 million downloads as of January 2026. This application allows users to search for property listings from various famous real estate websites efficiently, thanks to its user-friendly UI/UX design.

Evolution Through AI Recommendations

In recent years, the app has enhanced its capabilities by integrating AI-powered recommendation functionalities. This shift changes the traditional property-hunting experience from simply inputting criteria and searching to an intuitive approach where users can discover suitable properties without the hassle of active searching.

The app is designed to consolidate property information into one seamless platform, essential for navigating the often fragmented real estate market. It currently boasts over 14 million listings and allows users to set more than 150 search parameters, making it the leading service in both the number of listing information and customizable criteria.

Tailored Experiences for Renters and Buyers

Since its launch in November 2013, the Nifty Real Estate App has continuously evolved to meet changing user needs in the housing search process. The app distinguishes itself with two versions tailored for rentals and purchases, optimizing the search experience according to the distinct behaviors of each user group. Features like filtering out duplicate listings, map searches, and various push notifications ensure a streamlined user experience focused on their preferences.

The exceptional design choice led to the app winning the Good Design Award in the System and Services category for 2025, recognizing its commitment to user-centric design.

The Unique AI Recommendation Engine

Nifty Real Estate is at the forefront of AI, developing a unique recommendation engine that combines user behavior data—such as browsing, clicks, and saved favorites—with constantly updated property information. This real-time adaptation allows the app to suggest properties that align closely with individual user interests.

Starting in November 2025, the rental version of the app will fully implement the AI recommendation engine, significantly boosting engagement metrics such as property views and the number of favorites saved. The key feature of this AI engine lies in its ability to adapt to evolving property data, ensuring highly accurate matching.

From Rental to Purchase: Expanding Horizons

Looking to the future, Nifty Real Estate plans to extend the insights gained from the rental AI recommendation engine into the home-buying process. The focus will be on proposing listings that cater to the lengthy decision-making period associated with purchasing a home.

The aim is to develop an intelligent agent-like capability that understands users' latent interests and preferences. Such a system would anticipate future lifestyle changes, offering suggestions for the 'next ideal home' well in advance.

A Vision for the Future

Nifty Real Estate is committed to leveraging technology to alleviate the stress of house hunting, facilitating an environment where everyone can discover their ideal living space. The company aims to continue supporting users with trustworthy services that enhance the property search experience, ensuring they are well-informed during this pivotal life decision.

Apps from Nifty Real Estate

• - Nifty Real Estate Rental Version iOS
• - Nifty Real Estate Rental Version Android
• - Nifty Real Estate Purchase Version iOS
• - Nifty Real Estate Purchase Version Android

As one of Japan's largest property listing platforms, Nifty Real Estate combines over 14 million listings to simplify the home search process. Users can explore properties through various criteria—such as appearance, layout, and location—and timely notifications keep them informed about new listings that meet their criteria. With a convenient mobile app to assist users, Nifty Real Estate actively supports house-hunting efforts.

More About Nifty Lifestyle Corporation

Nifty Lifestyle Corporation, with the mission of enabling individuals to make informed decisions for a happy living, focuses on transforming daily indecision and anxiety into satisfaction. The company is dedicated to creating services that guide a person’s path to happiness.

• - Corporate Name: Nifty Lifestyle Corporation (Stock Code: 4262)
• - CEO: Takashi Narita
• - Location: 46-1 Honcho, Nakano, Tokyo
• - Business Focus: Behavioral Support Services
• - Website