#Japan #Tokyo #mirrorless camera #Canon EOS R50 V #video creators

Introducing the New White Variant of the Canon EOS R50 V

Canon Marketing Japan, under the leadership of President Masachika Adachi, is excited to unveil a fresh color option for their popular mirrorless camera, the EOS R50 V. Tailored for video creators who aim to broaden their visual storytelling, this APS-C size camera now features a vibrant white model alongside the classic black.

Product Release Dates and Pricing

The EOS R50 V in white will be available in two impressive kits. The RF-S14-30mm F4-6.3 IS STM PZ Lens Kit is set to launch on February 20, 2026, with a reference price of ¥148,500. Following this, the Double Zoom Kit, which includes both the RF-S14-30mm and the RF-S55-210mm F5-7.1 IS STM lenses, will be released in late March 2026, with a reference price of ¥178,200.

It's important to note that these prices are indicative based on Canon's official online store as of February 5, 2026, and may vary among retailers. For the most accurate pricing, customers are encouraged to contact their local stores directly.

Features of the EOS R50 V

Designed with Video Creators in Mind

The EOS R50 V, initially launched in March 2025, comes equipped with a range of features tailored for video production. A dedicated mode dial specifically for video shooting, alongside multiple large record buttons located on the front and top of the camera, enhances user experience. Additionally, a tread for tripod attachment is available for vertical shooting, while a tally lamp lights up red during recording, offering crucial feedback to creators.

The camera’s design eliminates a viewfinder, promoting a flat, linear look that is compatible with various video accessories. Despite its compact and lightweight build—an approximate weight of 370g for black and 373g for white—the EOS R50 V remains comfortable to handle even during extended sessions. Its advanced thermal management design effectively minimizes overheating, making it suitable for prolonged recording and live streaming.

High-Performance Video Capabilities

Powered by an APS-C size CMOS sensor and the DIGIC X imaging engine, the EOS R50 V ensures beautiful video quality with effective background separation. The camera facilitates impressive 6K oversampling for 4K30P video recording without crop, alongside 4K60P capability (with crop) for more dynamic shoots, allowing creators to capture life as it unfolds seamlessly. Even novice users will appreciate the built-in color filters for easy and cinematic video production.

For those with a more detailed vision, the camera includes Custom Picture settings, similar to those found in Canon's CINEMA EOS SYSTEM, enabling users to adjust quality parameters based on specific needs. This level of customization makes the EOS R50 V an ideal companion for serious filmmakers and content creators alike.

Conclusion

As Canon expands the EOS R50 V product line with the introduction of this new white model, video creators can now enjoy enhanced aesthetics and functionality. The combination of innovative features and superior video quality makes the EOS R50 V a standout choice for those looking to elevate their visual storytelling. Mark your calendars for the upcoming release and be among the first to explore what this exciting camera has to offer!

For further details, visit the official EOS R50 V homepage.