#USA #Miami #Reformer Pilates #JETSET Pilates #boutique fitness

JETSET Pilates Marks Significant Growth and Plans for International Reach in 2026

In the competitive landscape of fitness franchising, JETSET Pilates has made a remarkable impression, celebrating a successful year of growth in 2025. With the recent opening of 24 new studios in key U.S. markets, the brand is strategically positioning itself for an ambitious expansion plan that looks beyond domestic borders into the international arena in 2026.

2025: A Year of Expansion
closing out 2025, JETSET Pilates celebrated the grand openings of studios across various states, including Texas, Florida, Georgia, North Carolina, New Jersey, Massachusetts, Colorado, and Washington, D.C. This expansion brings the franchise's footprint to over 270 studios that are either open or in development. The brand’s strategy emphasizes establishing studios in premium neighborhoods, ensuring strong real estate fundamentals that align with its disciplined growth strategy.

A highlight in 2025 was the inauguration of JETSET's new headquarters located in Miami's Wynwood district. Designed by the internationally acclaimed architecture firm Kobi Karp, this space serves as the central hub for JETSET’s Instructor Training Academy and fortifies the brand's support infrastructure for its franchise network.

Investments in Infrastructure and Performance
To support its robust growth, JETSET continued to enhance its franchise platform during 2025, implementing more structured pre-sales and studio launch playbooks that improved operational consistency. They introduced expanded performance benchmarking tools and strengthened the synergies between marketing, training, and operational practices. These improvements were bolstered by a strategic investment from Purchase Capital LLC, led by Founder and Managing Partner Nicholas J. Singer, who has now joined JETSET’s Board of Directors. Singer commented on the brand's exceptional ability to scale while maintaining its integrity and client focus.

Innovations for Engagement and Retention
In a bid to enhance client experiences, JETSET Pilates introduced a variety of initiatives aimed at improving engagement and retention rates amongst customers. This included launching new class formats that cater to diverse client needs and updating membership features for a more enriched client experience. The incorporation of dynamic introductory offers and re-engagement strategies guided by customer preferences is paving the way for enhanced satisfaction and loyalty.

Looking Ahead to 2026
With a strong foundation built throughout 2025, JETSET Pilates is ready to continue its measured approach to expansion in 2026. Plans are already in motion to enter the international market, with a focus on opening its first studio in London’s Shoreditch neighborhood. This marks the beginning of its UK expansion with intentions to establish five additional locations in the London area alone. Further plans include venturing into gateway cities across Canada and the European Union.

Domestic expansion will concentrate on major metropolitan areas throughout the Northeast, Southeast, Texas, California, and parts of the Midwest. The brand will also launch additional training hubs, beginning in Dallas later this year to reinforce support for franchise partners.

“2025 was a crucial year for us, showcasing the strength of our business model and the discipline surrounding our growth strategy,” stated Bertus Albertse, CEO of JETSET Pilates. “We’re committed to prioritizing premium locations, selecting the right franchise partners, and executing operational excellence as we embark on this exciting journey of expanding both domestically and internationally.”

As JETSET Pilates steps into 2026, it does so with a clear vision—positioning itself as a leader where premium fitness, innovative Pilates methods, and scalable franchising converge, ultimately building a foundation for sustainable global success. For those interested in exploring franchise opportunities with JETSET Pilates, more information can be found at their official franchise website.

Learn more about JETSET Pilates and its franchise opportunities.
Founded in 2010, JETSET Pilates has rapidly emerged as a distinguished player in the boutique fitness franchise industry, now boasting over 270 studios in operation or planned across the United States and Australia. Notable for its 50-minute classes, the franchise provides a comprehensive workout experience that combines strength training, cardio, and Pilates-inspired movements, promoting community engagement and overall wellness.