#Italy #Milan #BOE Technology #O•SPACE #Reviving Craft

BOE O•SPACE Shines at Milan's Chinese ICH Exhibition

On October 3, 2025, BOE O•SPACE showcased its cutting-edge technology at the prestigious "2025 Reviving Craft - China's Intangible Cultural Heritage and Contemporary Design" exhibition held at Palazzo Serbelloni in Milan, Italy. This event marks a significant collaboration between BOE and the Sun Media Group, following their successful partnership in a similar exhibition in Paris in 2024.

The Milan exhibition holds remarkable significance as it coincides with the 55th anniversary of the establishment of diplomatic relations between China and Italy, as well as the 50th anniversary of China-EU diplomatic ties. BOE, as a leading player in display technology, is the primary partner for this event, outfitting it with a variety of innovative display solutions. These include transparent displays, INFIHUB, ultra-high-definition exhibits, and smart calligraphy desks, all contributing to an immersive experience that connects technology and culture.

One of the standout events during the exhibition is the BOE Day, which fosters discussions around sustainable cooperation between China and Italy, emphasizing the convergence of technology and culture. This exhibition is instrumental for BOE, marking a pivotal moment in its efforts to enhance global recognition and influence, demonstrating the power of cultural exchange between China and Italy.

"BOE is committed to a market-oriented, international, and professional development approach. We believe that technology is the key to the future, with a mission to make every civilization visible," shared Si Da, BOE's Vice President and Chief Brand Officer, at the opening ceremony. BOE aims to present a fresh identity that underscores its dedication to technology, culture, and sustainability.

In recent years, there has been a notable acceleration in the globalization of Chinese culture and enterprises, with BOE achieving remarkable success along this journey. The O•SPACE project made its international debut at the 2024 'Reviving Craft' exhibition at the Louvre in Paris, highlighting BOE's commitment to bridging cultural and geographical divides through innovation.

Additionally, BOE has formed partnerships with prominent cultural institutions such as the Palace Museum, Dunhuang Art, and OUTPUT, conducting joint exhibitions both domestically and internationally. With its presence in Milan for 'Reviving Craft', BOE has reached another milestone in its international branding efforts, using cutting-edge technologies to cross cultural boundaries and promote a sustainable cooperation ecosystem while operationalizing its 'Open Next Earth' sustainable development concept.

Since its inception, BOE has executed 15 marketing campaigns under the O•SPACE brand, successfully engaging over 5 million consumers globally. This showcases BOE's commitment to innovation and its role in shaping the future of cultural exhibitions through technology.

The fusion of traditional craftsmanship and modern display technology at the Milan exhibition speaks volumes about the potential of cultural exchanges to enrich global understanding. As BOE continues to set new standards in display technology, it paves the way for notable advancements in how cultures can interact and appreciate each other's legacies.

In concluding, BOE O•SPACE's participation in Milan is a noteworthy illustration of how technological innovation can illuminate the unique charm of Eastern aesthetics and foster deeper cross-cultural dialogues.