Ram Motorsports Returns to NASCAR After 13-Year Hiatus, Reinventing Its Legacy

Ram Motorsports Revives Its Presence in NASCAR

In a thrilling announcement that has fans abuzz, Ram Trucks is making a triumphant return to the NASCAR CRAFTSMAN Truck Series in 2026, ending a lengthy 13-year hiatus from the racing circuit. This revival not only brings with it excitement for racing enthusiasts but is also a strategic move for the brand as it evolves and expands its offerings.

A High-Octane Launch

During a live event at Michigan International Speedway, Tim Kuniskis, CEO of Ram Brand, unveiled a striking new Ram 1500 concept race truck that captures the spirit and performance ethos of the brand. The introduction of this concept truck serves as a prelude to a plethora of product announcements, aiming to launch 25 new models within an impressive span of 18 months. Notably, the reveal included jaw-dropping demonstrations—highlighted by a Ram 5500 towing a trailer designed for tire-smoking performances, showcasing not just the truck's power but its playful side.

Kuniskis expressed the excitement surrounding the return, stating, "For more than a decade, customers and our dealer network have asked about going back to NASCAR. The desire was always there, but we needed a solid plan. Now, we have one that will distinguish us from the competition and engage motorsport fans like never before."

NASCAR and Truck Fan Engagement

Ram's strategic decision to re-enter NASCAR aligns perfectly with market desires, considering that over 40% of NASCAR supporters are truck owners. The CRAFTSMAN Truck Series is a highly competitive arena, providing an ideal platform for Ram to showcase its forthcoming line of powerful trucks like the Ram 1500 RHO and TRX.

John Probst, NASCAR's Executive Vice President and Chief Racing Development Officer, acknowledged the significance of Ram's return, highlighting that it exemplifies NASCAR's continuing appeal to premium brands. He stated, "Ram's identity revolves around performance, durability, and innovation—qualities that are fundamental to both NASCAR and the CRAFTSMAN Truck Series."

Meet the Ram 1500 NASCAR Concept

The newly unveiled Ram 1500 concept race truck is a blend of aesthetic and high performance. Designed by Ram’s in-house team, it incorporates elements from the existing Ram Truck Sport lineup while being tailor-made for speed and efficiency on the track. Featuring aerodynamic designs to optimize air flow for a race engine that exceeds 9,000 rpm, the truck showcases a two-tone Gloss Black and Molten Red exterior, complete with distinctive body lines that resonate with Ram's design language.

Prominent branding, including Direct Connection and Symbol of Protest logos, adorns the truck, emphasizing Ram's innovative approach to performance and aftermarket options—all set to enhance the driving experience for truck enthusiasts.