#Japan #Tokyo #Ice Cream #Sugar Butter Tree #Gin no Budo

A Sweet Winter Surprise: Sugar Butter Tree Ice Cream Returns

Get ready for a delightful treat as 7-Eleven Japan announces the return of its immensely popular Sugar Butter Tree Ice Cream, set to hit shelves on October 28, 2025. This unique product, developed in collaboration with the renowned Japanese pastry brand, Gin no Budo, made a significant splash at its initial launch earlier this year. With sales reaching approximately 970,000 units in just one month, fans were quick to express their excitement on social media, claiming things like "it's a miracle if you find it!" and "it's nowhere to be seen!"

The Sugar Butter Tree brand, well-known for its buttery cereal treats, has captivated taste buds since it was established in 2010. The delightful bakery specializes in combining a uniquely blended cereal base with luxurious butter, creating an irresistible baked good enjoyed by generations. 7-Eleven has offered exclusive products since 2016 under this brand, with an impressive cumulative sales count of over 8.3 million units reported for the 2024 fiscal year.

The idea of an ice cream product was born to celebrate the 15th anniversary of Sugar Butter Tree in 2025, marking a new venture for the brand. This exquisite ice cream combines the crunchiness of 'feuilletine', a French treat known for its light and crispy texture, with a rich and creamy ice cream base. This innovative flavor profile quickly struck a chord with fans, leading to an overwhelming number of social media cravings expressed as "I absolutely want to try it!" and labeling it as an elusive product.

As the colder months approach, Sugar Butter Tree Ice Cream emerges once again, positioned perfectly as a warm treat to enjoy in the comfort of your home. The product's upcoming return is set to capture the hearts of many, allowing them to indulge in a well-deserved winter treat.

Product Details

• - Product Name: Sugar Butter Tree Ice Cream
• - Price: ¥328 (Includes tax: ¥354.24)
• - Availability:

- Tokyo Metropolitan Area: Starting October 28, 2025
- Nationwide: Starting November 18, 2025

• - Sales Region: Nationwide

This ice cream marks the first collaborative product from the Sugar Butter Tree brand. As you peel off the lid, you will be greeted by a delightful layer of feuilletine that captures the signature crunch of Sugar Butter Tree's baked goods. The white chocolate ice cream is enriched with fermented butter, creating a rich and satisfying flavor that wonderfully complements the salty cookie chunks hidden within.

The Team's Remarks

A spokesperson for Sugar Butter Tree Ice Cream stated, "From the very start, this product generated an immense response from our customers. Due to popular demand, we are thrilled to reintroduce it once again. We have worked to encapsulate the brand's signature 'crunchiness' in this ice cream, providing a satisfying flavor experience. We hope it serves as a sweet retreat during busy days, offering a moment of joy and relaxation for our customers."

Important Notes

• - Prices may vary by store.
• - The listed price includes a reduced tax rate of 8%.
• - Products may sell out or become unavailable due to various circumstances.
• - Some stores may not carry certain items, and there may be variations in product names or specifications.
• - Images are for illustrative purposes only.
• - For the latest information regarding product availability by region, please visit 7-Eleven Japan.
• - This information is accurate as of the current date; we recommend checking the website for updates.