Elkem Silicones Rebrands as Bluestar Silicones for a New Era of Innovation

Elkem Silicones Rebrands as Bluestar Silicones

Elkem Silicones has officially announced its transformation into Bluestar Silicones, a move that signifies a strategic shift for the company following the recent acquisition by Bluestar. This rebranding marks a return to a recognized name that the company previously operated under from 2007 to 2017. The newly adopted identity not only pays homage to the past but also signals a forward-thinking approach as the company embarks on the next chapter of its journey.

A Milestone in the Company’s Journey

The announcement comes in the wake of the closing of the acquisition of Elkem's majority silicones division by Bluestar on April 30, 2026. This transition is more than just a name change; it embodies a comprehensive strategy aimed at revitalizing the company’s prominence in the silicones market. The new visual identity will be introduced alongside a fresh tagline, “Living the Difference,” which seeks to underscore Bluestar Silicones' commitment to innovation and excellence across various industries. Sandy Chen, Head of Bluestar Silicones, expressed the sentiment that this move reflects their renewed ambition while retaining the essence of an established brand.

Seamless Transition

Operationally, the transition is designed to be smooth and non-disruptive for customers and partners. All existing projects, product lines, and commercial trademarks will remain unchanged to ensure continuity in services and quality delivery. This initiative aims to reassure stakeholders that while the facade may change, the company’s reliability, deep industry knowledge, and customer-centric approach remain steadfast. Sandy Chen emphasized that the company is dedicated to maintaining its core operational capabilities while pursuing new avenues for growth and sustainability.

Commitment to Innovation and Excellence

Bluestar Silicones is set to leverage its rich heritage, combining over 80 years of experience in silicone chemistry with cutting-edge application development. The company is positioned to deliver innovative solutions across diverse sectors, including mobility, electronics, healthcare, and more. With 11 manufacturing sites worldwide and a workforce of about 3,500 employees—including 400 in research and development—Bluestar Silicones aims to tackle tomorrow's challenges with integrity and agility.

Looking Ahead

As the company embarks on this exciting phase, it is committed to building on its strong foundation while exploring new technologies and market opportunities. The rebranding serves as both an homage to its storied past and a beacon for its future ambitions. Bluestar's aspiration is to enhance its standing as a leading global player while ensuring that customers continue to receive the exceptional service they have come to expect.

For more information on Bluestar Silicones, visit www.bluestarsilicones.com.