#USA #Fountain Valley #Hyundai Motor #Palisade Hybrid #Parker Posey

Hyundai Unveils Captivating New Ad Campaign for the 2026 Palisade SUV

Hyundai is taking the automotive marketing scene by storm with its latest national campaign promoting the all-new 2026 Palisade SUV, featuring the iconic actress Parker Posey. Set to premiere during the opening professional football game on September 4, the advertisement aptly named "All That And More" is designed to dispel any doubts about the Palisade’s capabilities.

The new Palisade promises more than just premium features; it aims to redefine the expectations surrounding SUVs. Unlike typical vehicle commercials, this campaign embraces a humorous yet informative approach. Parker Posey is featured driving the Palisade Hybrid through a variety of scenarios that blend the absurd with the relatable. From off-road adventures to family camping trips and outings with friends, Posey showcases the vehicle’s versatility and advanced technology.

The Heart of the Campaign

The campaign was strategically crafted to highlight several key attributes of the 2026 Palisade, including:

• - Hybrid Powertrain: The ad emphasizes the SUV's innovative hybrid technology, aimed at achieving an impressive EPA-estimated 34 mpg, ultimately extending its driving range to over 600 miles.
• - Advanced Safety Features: As families consider the safety of their next vehicle, the Palisade stands out with its industry-leading safety measures, including integrated dash cams, ten airbags, and advanced seatbelt technologies.
• - Interior Space and Design: Viewers will appreciate the spacious interior and high-quality design elements through various comedic scenarios that aim to resonate with potential buyers.

Sean Gilpin, Vice President of Global Sales Marketing for Hyundai Motor America, articulated the brand's commitment to meeting customer needs: “When considering a new SUV purchase, families are looking for diverse factors such as powertrains, space, technology, and safety. Our collaboration with Parker Posey showcases that with the all-new Palisade, they need not compromise.”

Stylish Yet Functional

Directed by Emmy-award winner Brian Buckley, the campaign utilizes Parker Posey’s unique charm and comedic timing to navigate the stereotype-laden world of car commercials. Through her humorous portrayal, the ad grapples with the experience of owning a Palisade while entertaining viewers.

“Working with Hyundai allowed me to highlight all that the Palisade Hybrid has to offer — style, safety, and capability, all while being thoroughly entertaining,” Posey remarked.

The campaign will not only air the 60-second ad across major sports programming, including football and basketball, but it will also extend to various social media platforms such as TikTok, Instagram, and YouTube. Shorter versions of the ad will further engage potential customers and demonstrate the Palisade's premium features.

The Future of the Palisade

As the flagship three-row SUV, the 2026 Palisade is positioned not just as a vehicle, but as a lifestyle choice for modern families. Its cutting-edge technology, spacious design, and unique capabilities underscore Hyundai’s ongoing innovation in the automotive industry. The distinctive XRT PRO edition introduces even more off-road capability, meeting the growing demand for adventurous SUVs.

As the market eagerly anticipates this launch, Hyundai seemingly has positioned itself at the forefront of automotive excellence — merging fun and functionality into one well-rounded package. With the Palisade, the message is clear: it's not just an SUV. It’s a new standard in family travel.