#Italy #Milan #LG Electronics #Commercial Laundry #EXPODETERGO

LG Electronics Boosts Commercial Laundry Advancements in Europe at EXPODETERGO 2026

LG Electronics recently made waves at the EXPODETERGO INTERNATIONAL 2026 in Milan, Italy, showcasing an extensive range of commercial laundry solutions aimed at enhancing its footprint in the B2B textile care market across Europe. This event, one of the premier gatherings in professional textile care, served as the perfect backdrop for LG to present its latest offerings, reaffirming its commitment to innovation and quality in the laundry segment.

Expansive Product Portfolio

During the exhibition, LG unveiled its full commercial laundry lineup, which includes semi-commercial and professional models designed to cater to various business needs. This showcase marked the first appearance of mass-produced models from LG's Professional Laundry series in Europe, underscoring the company's strategy to expand its presence in the continent's competitive commercial laundry market.

Key highlights of LG’s presentation included the debut of the Wet Cleaning solution in Europe, a groundbreaking alternative to traditional dry-cleaning methods. This innovative approach not only adheres to environmental standards but also ensures the utmost care for delicate fabrics, minimizing risks such as shrinking, color transfer, and texture changes. The solution’s MotionCare technology pairs gentle washing with low-temperature drying, safeguarding garments while delivering outstanding cleaning results.

Technological Advancements

LG’s flagship technologies, such as AI Weight Detection and the Dynamic Ball-Core System, were also on display. The AI Weight Detection feature intelligently assesses load sizes, optimizing water usage for maximum efficiency. Meanwhile, the Dynamic Ball-Core System employs gyro sensors to detect drum imbalances in real-time, effectively stabilizing load distributions to reduce vibrations during operation. These innovations are designed to elevate the performance of commercial laundry systems, ensuring reliability and effectiveness in various operational environments.

Connected Management Solutions

Beyond the hardware itself, LG is also focusing on integrated management solutions that empower business owners to monitor and manage their laundry operations effectively. The LG LaundryCrew app facilitates remote monitoring of equipment, allowing users to oversee operations from anywhere, thus enhancing operational efficiency. Additionally, LG's Open API supports integration with existing business systems, enabling B2B customers to tailor their management platforms by utilizing data from LG’s commercial laundry equipment. This combination of robust hardware and digital management tools positions LG as a leader in operational flexibility for laundry service providers.

Growth Strategy in Europe

LG is actively pursuing growth in Europe, building upon existing relationships with distributors in key markets such as the United Kingdom, France, Italy, and Hungary. A recent collaboration with SHCILLING Wäschereitechnik GmbH, a German distributor of professional laundry equipment, signifies LG's ambitious expansion strategy. By focusing on cultivating these partnerships, LG intends not only to enhance their distribution network but also to explore additional opportunities in the vibrant European market.

The company is also bolstering its presence in North America and Asia, having increased deliveries to major operators and solidified partnerships across various Asian regions, including Thailand and the Philippines.

Conclusion

As stated by Baek Seung-tae, president of LG’s Home Appliance Solution Company, “EXPODETERGO INTERNATIONAL provides an important opportunity to showcase LG's full commercial laundry portfolio and connected management solutions to European business partners.” With its forward-thinking approach and commitment to innovation, LG Electronics is on a trajectory to not only strengthen existing partnerships but also to further cement its position in the commercial laundry sector worldwide. This continuing expansion reflects LG's dedication to delivering exceptional solutions that enhance operational efficiencies while promoting sustainable practices across the industry.