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SIRHA LYON® 2027: A New Dimension in the Foodservice Industry

The SIRHA LYON 2027 is set to elevate its status as the world's premier foodservice event during its 23rd edition. Slated from January 21 to 25, 2027, at Eurexpo Lyon, this year’s event comes with an expanded exhibition space of nearly 150,000 square meters, including an additional 7,000 square meters. With over 4,300 exhibitors and brands already confirmed, this year promises to be more engaging than ever.

Embracing Market Transformations

Understanding the evolving landscape of foodservice, SIRHA LYON® is positioning itself at the forefront of industry changes. Luc Dubanchet, Managing Director of Sirha Food®, stated that the revamped event will introduce new dedicated sectors: Hospitality Factory, Pizza World, Beverages, and Gourmet. This restructuring not only mirrors current market trends but also creates new networking and business opportunities.

Recent insights from a survey by OpinionWay revealed key shifts in consumer behavior, highlighting three main trends: diverse dining venues and consumption formats, soaring expectations for quality accessible to all, and the duality between well-being and indulgence. These evolving preferences are vital for SIRHA LYON® as it aims to provide tangible experiences aligning with these consumer desires.

Changing Consumption Habits

Recent data indicates a transformation in dining habits among French consumers. Over 55% are opting for fast-food establishments, coffee shops, and bars, as opposed to traditional restaurants. This shift emphasizes a growing individualization of consumption, with experience and meaningful connections playing a crucial role in enhancing the dining experience.

Moreover, consumers are increasingly willing to pay higher prices for quality food. Eighty percent cite food quality as a significant factor for price acceptance, with the product's origin and chef's expertise paramount in their decision-making. The SIRHA LYON® event appears engineered to embrace this evolution and cater to heightened consumer expectations.

Towards a Health-Indulgence Balance

As consumer preferences further evolve, there is an observable balance between health-conscious choices and indulgent dining experiences. A substantial proportion of consumers now select dining venues partly to promote health while also seeking enjoyment and shared experiences. This dynamic is increasingly defining the modern dining experience, and SIRHA LYON® aspires to reflect these changing priorities through various facets of the event.

Facilitating Industry Connections

This edition emphasizes creating an environment that fosters meeting opportunities among foodservice professionals. Following the success of more than 257,000 attendees in 2025—56% of whom were decision-makers—SIRHA LYON® is evolving its visitor strategy to ensure a robust participation of key industry influencers. The newly introduced Sirha Lyon Experience is aimed at centralizing business interactions by offering dedicated spaces for networking and collaboration.

In addition to enhanced networking opportunities, the event will spotlight innovation through initiatives like Sirha Start-Up, accommodating 60 emerging companies showcasing novel solutions. The Sirha Pitch collaboration will give entrepreneurs a platform to share their innovative ideas, while the Sirha Innovation Awards will honor significant market innovations.

Major Highlights and Attractions

SIRHA LYON® 2027 promises a robust program featuring eight stages, 104 sessions, and 280 speakers, culminating at the Sirha Food Forum. This forum will delve into vital discussions on the transformative trends in foodservice, with esteemed personalities from gastronomy participating in interactive panels and interviews.

The event also marks significant culinary competitions, including the International Catering Cup, Pastry World Cup, and the prestigious Bocuse d'Or celebrating its 40th anniversary this year. With a lineage extending from 1987, the Bocuse d'Or promises not just to be a competition but a tribute to its rich history.

Conclusion

As SIRHA LYON® 2027 gears up for an unprecedented offering in January, it stands as a testament to the evolution of the foodservice landscape. By harnessing insights and addressing new consumer expectations, it is poised to be a must-attend event for industry stakeholders. The excitement surrounding this year’s innovations and engagements underlines SIRHA LYON®’s pivotal role in shaping the future of foodservice.