RIMAN Showcases K-Beauty Excellence at WFDSA World Congress and Jeju Island Experience

RIMAN, a global company known for its innovative K-beauty and wellness products, recently made headlines by participating as a Platinum Sponsor at the 18th World Federation of Direct Selling Associations (WFDSA) World Congress in Incheon, South Korea. This significant event took place from October 19 to 21, 2026, at the INSPIRE Entertainment Resort, gathering direct selling leaders from around the globe to discuss key trends and innovations shaping the industry.

During the congress, RIMAN was proud to showcase its flagship brands, including ICD, botalab, and Lifening. Attendees were particularly impressed by the company’s proprietary ingredient, Giant BYoungPool™. The highlight of RIMAN's presentation came from the insightful session led by its Founder and Chairman, Joong Hyun Ahn, titled "Korea Market Spotlight Innovation Builds. People Transform." Here, Ahn detailed how RIMAN's growth is anchored in its proprietary ingredients and robust research and development capabilities, alongside a commitment to people-centered leadership.

Following the congress, RIMAN launched the RIMAN JEJU EXPERIENCE, an exclusive brand immersion program held from October 22 to 24. This event provided 24 direct selling industry representatives from nine countries, including France, Germany, China, and Singapore, with an opportunity to gain firsthand insights into RIMAN's innovations. Participants engaged in a comprehensive exploration of RIMAN’s value chain, which encompasses everything from ingredient cultivation to research and product development.

One of the key attractions was the RIMAN FARM, a smart farm dedicated to cultivating Giant BYoungPool™, a specialized variety of Centella asiatica known for its numerous skin benefits. Visitors learned about the sophisticated methods employed in its cultivation and the cutting-edge research ongoing at RIMAN.

To enhance their experience, attendees stayed at RIMAN VILLAGE, a branded resort designed exclusively for RIMAN distributors. There, participants enjoyed unique spa treatments powered by Lava BYoungPool and were introduced to RIMAN's extensive range of beauty and wellness products. Frédéric Billon, the Executive Director of the French Direct Selling Association (FVD), remarked on RIMAN’s strategic focus: “Managing everything from raw ingredients to finished products is a smart strategy that positions RIMAN to lead the future beauty market, driven by sustainability.”

According to Youngsu Hwang, the Chief Sales Officer of RIMAN, feedback from participants was overwhelmingly positive. “The WFDSA World Congress and RIMAN JEJU EXPERIENCE not only highlighted our proprietary ingredients and R&D capabilities but also showcased the dedication of our employees in product development. We are committed to further strengthening our global connections and establishing ourselves as a trusted K-beauty brand.”

Since its inception in 2018, RIMAN has continuously sought to redefine K-beauty by blending heritage ingredients from Jeju Island with modern innovation. Their Jeju Smart Farm exemplifies this commitment, overseeing every phase from raw material cultivation to final product development. Notably, their signature ingredient, Giant BYoungPool™, received significant recognition with Plant Variety Protection, awarded by the Korea Forest Service in July 2022 and by the U.S. Department of Agriculture in September 2025.

This placement at the forefront of the K-beauty industry positions RIMAN not just as a participant but as a thought leader in beauty and wellness, promising exciting developments as they continue to expand their global presence and enrich the international direct selling landscape.