#None #Outdoor Gear #Lowe Alpine #ATG Brands

A New Chapter for Lowe Alpine

ATG Brands & Data Limited has recently completed the acquisition of Lowe Alpine’s intellectual property from Equip Outdoor Technologies, which includes its trademarks, logos, and associated branding assets. This strategic move signals a significant transition that aims to revitalize Lowe Alpine’s commitment to outdoor trekking and its rich heritage in backpack design that spans nearly six decades.

With this new ownership, Lowe Alpine is poised to receive renewed investment and specialized guidance. The brand is focusing on hillwalking and trekking, intent on providing customers with reliable and well-designed outdoor products. The initial product range will prioritize multi-day trekking packs, day packs, hydration solutions, and lifestyle accessories.

ATG Brands is a clothing and branding organization based in Hangzhou, China, boasting over three decades of experience across design, manufacturing, sourcing, retail, and international brand development. Leading this transition for Lowe Alpine is John B. Gearing, director of Global Sports Advisory (GSA), who has been enlisted for his extensive experience in the consumer goods industry. Gearing previously managed significant brands at VF Corporation, including Timberland and Nautica, and has a notable background at Adidas as well.

Gearing expressed his genuine connection to the Lowe Alpine brand, stating, "Lowe Alpine is a brand I have a true personal connection to and passion for. As more people discover the benefits of spending time outdoors, we want Lowe Alpine to be an integral part of that movement. Our ambition is straightforward; we aim to create dependable, well-designed products for people who love the outdoors. We want to honor the brand’s history while also cultivating a community that its customers and partners can take pride in."

This transition highlights the increasing demand for high-quality outdoor gear amid growing interest in outdoor activities. Lowe Alpine intends to leverage its legacy of innovation in technical backpacking and the expertise acquired through ATG's ownership to propel forwards.

These developments come at a time when the outdoor lifestyle is appealing to more individuals seeking adventure and exploration. With a dedicated leadership team behind it, there’s optimism that Lowe Alpine will once again capture the hearts of hiking enthusiasts around the globe. Customers can look forward to an exciting lineup of products that reflect the brand's values of quality and reliability.

In summary, Lowe Alpine's new chapter under ATG Brands represents a commitment to uphold its rich heritage while adapting to the evolving outdoor landscape. As the brand gears for a resurgence in the market, outdoor enthusiasts have something to eagerly anticipate — a continuation of quality gear tailored for the adventurous spirit.