#Japan #Tokyo #Trading Cards #TCG #Kadoraba

Major Rebranding of Shukansha to Kadoraba

Trishula Inc., headquartered in Chuo-ku, Tokyo, has announced a significant change in its branding. On November 10, 2025, the immensely popular trading card app previously known as "Shukansha" will be rebranded as "Kadoraba." The new name reflects the essence of the app, being derived from "card lover," aiming to create a community space for enthusiastic players who cherish trading cards.

Background of the Name Change

Having earned an impressive market share in China's Trading Card Game (TCG) landscape, Shukansha boasts approximately 3 million registered users, with daily trading activity averaging around 150,000 transactions and a cumulative total of 100 million cards traded. This application has been a key player in shaping the trading card culture in the region and has established itself as a market leader.

The transition from "Shukansha" to "Kadoraba" is intended to bridge the gap between the app and its users, evolving into a brand that centers around the love for trading cards. Unlike its predecessor, Kadoraba seeks to foster connections among players, facilitating the sharing of information and passion within the community. In conjunction with the name change, brand visuals including logos and icons have also been refreshed.

The updated logo features overlapping cards that symbolize the rich tapestry of diverse trading card culture born from players’ experiences and emotions, while the gentle curves beneath represent the smiles and bonds created through card interactions. The chosen color scheme of yellow and black continues the legacy of the previous brand, reflecting a duality of passion and trust while celebrating the multifaceted nature of both play and competition in trading card culture.

This new visual identity encapsulates the power of trading cards to connect people, envisioning Kadoraba as a vibrant plaza where players can organically gather and collaboratively shape the future of the trading card scene.

Key Features of Kadoraba

Deck Plaza Functionality

The Kadoraba app includes a "Deck Plaza," providing users with the latest information on popular decks tailored to various themes, including top decks in titles like Pokémon Cards. Users can see data on performance rates and top counts of each deck based on official and independent tournament results, allowing for intuitive insights into trends and environmental shifts. Beginners can refer to successful deck structures to jump right into play, while advanced users can utilize the data for meta-game analysis.

AI Analysis Function

A proprietary AI developed for Kadoraba enhances players' strategic understanding. It analyzes the latest trends and tournament information to provide insights into opening strategies and tactics for various game phases. This feature makes it easy for beginners to comprehend the dynamics of the current TCG environment, serving as both a deck selection guide and a practical tool for improving gameplay understanding.

Purchasing Functionality

Kadoraba offers an optimized buying system to ensure a safe and efficient card purchasing experience. Users can select a deck from the Deck Plaza, which will automatically display the best purchase plans. A custom matching option allows users to build their decks and request personalized buying plans, utilizing AI to assess seller ratings, inventory, and pricing for the best combinations. Users can also purchase individual cards, ensuring transparency and a smooth transaction process while avoiding potential disputes by allowing pre-purchase chats with sellers regarding card condition and shipping details. This structure provides a complete, fast, and cost-efficient purchasing experience within a single application.

About Kadoraba

Kadoraba stands as one of the largest all-in-one trading card applications, integrating secure card transactions, deck building, and community functionality. Users can seamlessly browse deck information reflecting the latest gaming environments, analyze decks with AI support, and engage in efficient card purchases from within the app. Serving TCG players' needs for searching, analyzing, and purchasing in a single platform, Kadoraba caters to everyone from beginners to advanced players across a range of popular titles, including Pokémon, Yu-Gi-Oh!, One Piece, Lorcana, and Gundam, ensuring an enjoyable experience for all trading card enthusiasts.

Company Overview

• - Company Name: Trishula Inc.
• - CEO: Chin Kyocho
• - Headquarters: 10-11 Tozawacho, Nihonbashi, Chuo-ku, Tokyo, Japan, 8F TWG Nihonbashi East II
• - Official Website: kadoraba.com
• - Official X: kadoraba
• - Official Instagram: kadoraba_app
• - Official YouTube: kadoraba
• - Official TikTok: kadoraba