FANCL Releases New Web Video Featuring Eye Care Product 'Enkin'

FANCL's New Web Video: "Eye Detective Enkin"

FANCL, a leading company in functional food products, has recently unveiled a new web video titled "Eye Detective Enkin". This promotion kicked off at the end of August and is also being aired as a TV commercial. The star of this campaign is the well-known actor Kazuki Sawamura, who has been the face of 'Enkin' since 2022.

This latest video represents the third part of a series where Sawamura portrays the character of ‘Eye Detective.’ The concept playfully investigates the causes of eye troubles while humorously highlighting the significance of nourishing eyes through proper eye care. The campaign emphasizes the core message: “For eye troubles, you need eye nutrition.” It aims to communicate the benefits of 'Enkin'—a product developed by FANCL that has 30 years of nutritional research backing it.

The new web video runs in various formats, including 15-second, 30-second, and a full version. The release date was set for August 29th.

Video Overview

In the spot, we see women grappling with age-related vision issues such as fatigue, blurriness, and difficulty focusing on objects up close. Suddenly, the cheerful and alert 'Eye Detective', portrayed by Sawamura, appears to them. He offers a ray of insight with the suggestion: “The culprit behind your eye troubles might just be a lack of eye nutrition.” This draws the viewer's attention to the critical message of the video, which showcases how the three key nutrients from 'Enkin' enter and provide benefit to the eyes.

The Face of 'Enkin': Kazuki Sawamura

Kazuki Sawamura, born on July 10, 1967, in Kagoshima Prefecture, Japan, made his acting debut in 1996. Since then, he has taken leading roles in various notable series, including TBS's "Asami Mikihiko Series" and "DOCTORS: The Strongest Doctors". He has also starred in Fuji TV's "Absolute Zero" and NHK's morning drama "Hiyokko." Fans can look forward to seeing him in upcoming dramas, including "Ai no, Gakkou" on Fuji TV and "The Royal Family" on TBS in 2025.

About 'Enkin'

The product 'Enkin' is a functional food created from FANCL's extensive 30-year research in nutritional supplements. This formulation aims to preserve the eye's ability to focus, reduce feelings of fatigue, alleviate blurriness, and protect the eyes against light stimuli. By nourishing the eyes from the inside, 'Enkin' addresses age-related vision concerns effectively.

- Contents: 30 capsules (a 30-day supply)
- Price: ¥2,160 (tax included)

Nutritional Disclosure

This product contains three essential nutrients: Astaxanthin, Lutein, and Zeaxanthin. Astaxanthin is known to maintain near-point acuity and alleviate eye strain caused by daily computer use. Meanwhile, Lutein and Zeaxanthin work to increase macular pigment, protecting the eyes from light exposure and helping enhance visual clarity (contrast sensitivity).

As we continue to experience the digital age, the importance of eye health cannot be overstated. With the innovative approach taken by FANCL and an engaging performance by Sawamura, 'Enkin' aims to reach a broader audience, reminding them to care for their eyes through the power of nutrition.