#United States #Bethesda #Marriott Bonvoy #Adam Devine #NFL Keysakes

From Hotel Check-In to Super Bowl Dreams

As excitement builds for Super Bowl LX, Marriott Bonvoy unveils its latest innovation, Keysakes, which promise to transform the way fans engage with their beloved sport. This new initiative enhances the guest experience and taps into the vibrant world of NFL fandom.

What Are Keysakes?

Keysakes are not just your average hotel keycards; they're collectible artworks that fans can cherish. Inspired by the passion of NFL enthusiasts, Marriott Bonvoy partners with actor Adam Devine and various global artists to create limited-edition keycards that are both practical and highly sought after. Every Keysake holds the potential to be a cherished memento, reminding fans of their unforgettable Super Bowl experience.

Global Fan Engagement

Marriott Bonvoy's commitment to celebrating NFL fandom knows no bounds. The initiative will span international borders, reaching enthusiastic fans in the U.S., Ireland, the UK, Spain, Germany, and Mexico. Each locale will showcase unique Keysake designs, crafted by local artists who will bring their cultural perspectives to the collection. For instance, you may find whimsical art from Anastasai Inciardi in the U.S. or vibrant creations from Hola Lou in Mexico City, transforming typical hotel stays into exciting art displays.

How to Collect Keysakes

Marriott Bonvoy offers multiple opportunities for fans to collect these coveted Keysakes:
1. At Hotels: Guests can receive special Keysake keycards at select Marriott properties located near major NFL games. Cities include New York City, Philadelphia, and Baltimore, ensuring the excitement is local and accessible.
2. Pop-Up Events: Interactive experiences in NFL cities across the globe will allow fans to engage directly with the Keysakes initiative. Special pop-up events in cities like Philadelphia and Berlin will feature chances to meet Adam Devine, the campaign’s ambassador, and acquire special editions directly from the artists.
3. Customized Digital Keysakes: For those unable to attend in person, Marriott offers an online customization tool where fans can design their own digital Keysake. This platform encourages continued fan engagement throughout the NFL season, as each digital creation enters the collector into a draw for a night in the legendary Super Bowl Sleepover Suite.

Meet the Fanbassador

Adam Devine stands at the forefront of this unique initiative. Known for his comedic prowess and vibrant personality, Devine embodies the spirit of football. He will actively encourage fans to collect Keysakes and will unveil his very own Keysake design, inviting excitement and enthusiasm as he engages with fans during the season. Devine states, “Collecting keys that unlock the Super Bowl Sleepover Suite is wild! I’ll be out there collecting just like all the fans!”

His presence is sure to energize the campaign, making the experience all the more memorable for those participating.

Unlocking More than Just a Room

According to Peggy Roe, Chief Customer Officer at Marriott International, “Keysakes are more than memorabilia — they unlock moments that turn into memories and myths that become keepsakes.” This philosophy seems woven into the very fabric of what Marriott Bonvoy aims to achieve—it’s not just about providing a room for the night; it's about creating indelible memories that resonate with fans long after the game is over.

Conclusion

The launch of Keysakes by Marriott Bonvoy sets a new standard for fan engagement. By blending art and sports enthusiasts’ passion, Marriott is crafting unique experiences that go far beyond simple hospitality. In an atmosphere where retaining the thrill of the Super Bowl is paramount, Keysakes will serve as quirky artifacts to commemorate exceptional moments and celebrate the community of fans worldwide.

Stay tuned to discover more about this immersive campaign and the incredible opportunities that await at the next Super Bowl!