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AVATR Unveils Multiple Star Models at 2025 Munich Auto Show

AVATR made a significant impact at the 2025 Munich Auto Show (IAA) with the unveiling of several star models, cementing its place in the automotive industry with a compelling vision of "new luxury". The event took place in the iconic Königsplatz, where the brand created an immersive experience that highlighted its innovative approach to design and intelligent technology.

One of the most notable debuts at the show was the AVATR VISION XPECTRA, touted as the world's first car to showcase the concept of Emotive Intelligent (EI), designed by the talented Nader Faghihzadeh. This model sets a new standard for what drivers can expect from luxury vehicles. Alongside the VISION XPECTRA, AVATR introduced a limited edition model, the AVATR 012, created in collaboration with the renowned designer Kim Jones. This model, along with the exclusive AVATR 11 Royal Edition, the luxury urban SUV AVATR 07, and the sporty AVATR 06 sedan, illustrated the brand’s commitment to original design and advanced technology, each model distinctively reflecting AVATR's essence.

The AVATR 07, for instance, is celebrated as an urban luxury SUV that seamlessly combines spacious comfort with emotional warmth. Its design earned it prestigious awards, including the iF Design Award in Germany and the IDA International Design Gold Award in the United States in 2025, attracting a significant number of visitors. The showpiece, however, was the AVATR 06 sedan, which captivated audiences with its aerodynamic profile and elegant curves, representing the pinnacle of luxury sports sedans.

The exclusive AVATR 11 Royal Edition stood out with its sophisticated design, featuring a refined color palette of Obsidian Black and Noble Gray, reminiscent of the opulence associated with the Royal Opera. This model's aesthetic was enhanced by a glossy finish that captured the eye of attendees, making it a highlight of the exhibition. Furthermore, the limited AVATR 012 not only dazzled with its sculptural silhouette but also impressed with an interior inspired by architectural aesthetics, showcasing the level of creativity and thought put into these vehicles.

AVATR's new luxury product line has begun to resonate positively with nearly 190,000 owners, receiving acclaim in markets such as Thailand, the United Arab Emirates, and Singapore. Looking to the future, the company plans to expand its reach into over 50 countries and regions by 2025, establishing a network of more than 160 channels worldwide.

As a representative of original and intelligent electric vehicles foresighted towards sustainability, AVATR is on a journey to become a leading name in the realm of new luxury smart electric vehicles. Their forward-thinking approach is evident not only in their vehicles and designs but also in their marketing strategies, which prioritize innovative experiences for consumers. The success at the Munich Auto Show signals the company's potential and their ambition to redefine the luxury automotive sector through technology, design, and user engagement.

AVATR's journey is just beginning, and as they continue to push boundaries and innovate, the future of luxury electric vehicles looks incredibly bright. The 2025 Munich Auto Show has set the stage for AVATR’s growth and influence in an increasingly competitive market, proving that luxury is in the details and design, backed by intelligence and emotion.