#United States #New York #Together Group #IMERZA #Visualisation One

Together Group Expands Digital Realm in Luxury Entertainment

In a bold move to reshape luxury entertainment, Together Group has announced the acquisition of two pioneering studios—IMERZA and Visualisation One. This strategic merger aims to harness innovative digital storytelling and immersive experiences tailored for the luxury sector, particularly in areas like real estate, fashion, beauty, and culture.

A New Era of Immersive Experiences

Together Group has established itself as a leader in creative consultancy and immersive technology since its inception. The recent addition of IMERZA, renowned for their digital twin technology, positions the group as a driving force in next-gen experiences. IMERZA has built a strong reputation as the official US partner studio for Epic Games, demonstrating expertise in digital environments that bridge the real and virtual worlds.

Founded by visionaries Gary Hoyt and Dorian Vee in 2015, IMERZA has completed over 130 digital twin projects globally, including impressive initiatives for Saudi Arabia’s ambitious plans at Qiddiya and Diriyah Gate, as well as significant urban developments in Singapore. Their technology has become crucial for sectors such as architecture, hospitality, and real estate, implementing life-like environments that are not only visually appealing but also data-driven.

On the other hand, Visualisation One, under the leadership of founder Vince Flynn, has carved a niche in the realm of cinematic architectural visualizations. Their esteemed clientele includes well-known luxury brands such as Aman and The Grosvenor Estate. The immersive experiences they create are celebrated for their ability to engage audiences, making them a perfect fit for Together Group's vision.

Transforming Luxury Brands

The synergy between Together Group, IMERZA, and Visualisation One is aimed at catering to the evolving preferences of luxury consumers. As experiences take precedence over traditional products, the trio plans to offer hyper-personalized and engaging digital brand interactions. According to Christian Kurtzke, CEO of Together Group, this integration will redefine brand engagement, transforming how brands connect with audiences both in physical and digital landscapes.

For real estate, this means leveraging virtual environments and real-time visualization conventions to enhance property presentations and marketing strategies. In the fashion and beauty sectors, immersive storefronts and personalized virtual try-ons will enable brands to captivate shoppers on a deeper level, promoting loyalty and engagement.

A Digital Hub for Innovation

Together Group’s acquisition marks not only a significant milestone in its growth—now counting 13 agencies under its umbrella—but also establishes a hub for creative and technological innovation with offices strategically located in London, New York, and Dubai. This enhances the company's ability to deliver on-demand immersive experiences ranging from luxury travel marketing to interactive brand showcases.

Mark Noë, founder and CEO of Noë Associates Studios, the creative arm of Together Group, articulated this vision succinctly. He stated, “Combining discerning taste and technological mastery, we will deliver excellence in the unbuilt and untold for visionary businesses and brands.”

Looking Ahead: Luxury in the Experience Economy

In the experience economy, luxury is no longer merely about products; it's about creating transformational connections with consumers. With these acquisitions, Together Group is poised to leverage innovative technologies and design philosophies that engage customers in new, impactful ways. The acquisitions signify a pivotal moment for progressive luxury brands seeking to remain relevant and compelling in a rapidly evolving market.

As Together Group steps forward with IMERZA and Visualisation One, the landscape of luxury brand experiences is set to transform profoundly, empowering brands to lead in this new era of immersive engagement.