#Japan #Tokyo #Sora Salt #Seolle Creative #Isora

Sora Salt: The New Amulet for Light and Purification

A New Era of Purification

On December 1, 2025, Seolle Creative will release a groundbreaking product called Sora Salt - the Amulet Salt. This product blends the traditional purification power of mori-shio, or piled salt, with a contemporary twist suitable for modern lifestyles. Designed to be non-melting, unbreakable, and portable, Sora Salt emerges as a new-age purification tool that addresses both personal and environmental well-being.

For Those Who Seek Light

In our busy lives, we often find ourselves feeling weighed down or lacking motivation. Sora Salt serves as a supportive presence, designed for both personal use and for business owners keen on creating a pleasant atmosphere in their establishments. As a “light amulet,” Sora Salt delicately provides comfort through purification every day.

What is Sora Salt?

Simply placing Sora Salt in rooms like your entrance, bedroom, bathroom, or living area helps harmonize the space and encourages the easy flow of energy. You can even carry it in your bag for a personal protective amulet. Sora Salt encapsulates light, purification, prayer, and wishes in a small, transparent form.

Modernizing Traditional Mori-Shio Culture

Recently, there has been renewed interest in mori-shio culture, yet it comes with several challenges:

• - Requires frequent replacement
• - Prone to physical deterioration
• - Vulnerable to moisture and pests
• - Lacks aesthetic appeal

Thus, Sora Salt reimagines traditional mori-shio by merging it with modern needs. Its “light mori-shio” version is designed to be exchange-free, with a one-time annual suggested swap, and is crafted to be

• - unbreakable
• - moisture-resistant
• - visually appealing
• - portable

Product Lineup

- Sora Salt - Crystal Cone

The Crystal Cone is a prayer cone that elevates light. The traditional conical shape used in Japanese mori-shio symbolizes the ascent of wishes and light toward the heavens—strongly associated with fortune and spiritual relationships. With this symbolic shape, the Crystal Cone encapsulates light, prayer, and purification as the ultimate modern mori-shio. Experience enhanced energy flow as soon as it is placed in a space.

- Sora Salt - Mini Pyramid

The Mini Pyramid serves as a small guardian that gathers intentions. For ages, pyramids have been known to concentrate energy at their core, enhancing protection. Constructed from pure crystal, sea salt, and glitter, this “light protector” is perfect for emotional stability and deep purification, making it ideal for personal use as well.

Choosing Between Crystal Cone and Mini Pyramid

• - Crystal Cone: For strengthening wishes relating to wealth, work, and love; perfect for entryways, bathrooms, and kitchens.
• - Mini Pyramid: Optimal for emotional security and stability; great for bedrooms, desks, or carrying around.

Color Themes for Your Wishes

Both products come in various colors, each linked to a specific wish or gemstone:

• - Gold: Prosperity/Success
• - Silver: Protection/Purification
• - Yellow: Hope/Confidence
• - Green: Healing/Harmony
• - Blue: Calming/Direction
• - Pink: Love/Attraction
• - Purple: Intuition/Deep Purification

Crafted from salt sourced from the pure Japanese sea, Sora Salt offers a significant blend of purification and protection. The heart of Sora Salt lies in crystal, which embodies meanings of purification, protection, and harmony.

Usage Scenarios

Sora Salt can:

• - Clear negative energy at entrances
• - Purify stagnant areas like bathrooms or kitchens
• - Offer emotional stability when placed by your bedside
• - Serve as a portable protection amulet
• - Boost work energy when kept on your desk
• - Create a pleasant ambiance for shops and restaurants
• - Make thoughtful gifts for housewarmings, store openings, and birthdays
• - Be used after significant cleaning as a final purification touch.

Luxurious Options

For a lavish experience, the Sora Salt - Crystal Cone with gold rutile quartz and citrine can transform spaces.

Pricing

• - Sora Salt - Crystal Cone: ¥5,500 (tax included)
• - Sora Salt - Mini Pyramid: ¥3,300 (tax included)

Development Story

Through conducting over 1000 readings annually, Isora observed a growing number of individuals struggling with feelings of burdensome thoughts or negative atmospheres at home. About 80% of clients reported issues of self-doubt, stagnation in fortune, and chronic fatigue, highlighting the growing interest in purification and protective items. This insight inspired Isora to create Sora Salt, aiming to offer an item that lifts spirits just by being present. Thus, Sora Salt was realized, preserving traditional mori-shio practices while introducing a modern, portable purification tool.

Target Audience

Sora Salt appeals to:

• - People seeking self-love
• - Those dealing with mental or emotional challenges
• - Individuals aiming to enhance their daily luck
• - Design-conscious consumers wanting soothing décor
• - Well-wishers searching for gifts for new homes or openings
• - Spiritual individuals and businesspeople managing busy lives.

The enchanting hues of pink and blue invite peace into your life—what color will you choose?

Upcoming Developments

1. Introduction of limited-color series tailored by season, zodiac, and lunar phases planned for 2026.
2. Custom orders based on personalized lucky colors verified through Isora’s readings.
3. Events combining fortune-telling with Sora Salt workshops and photo campaigns on Instagram (#sorasalt). Monthly lucky color readings for 10 participants who tag Sora Salt in their posts.

Release Date

The product launches on December 1, 2025.

Where to Buy

• - Online Shop: Seolle Creative
• - Official Instagram: @leesora_fortune

Company Details

Company Name: Seolle Creative, Inc.
Location: 4-18-15 Taishido, Setagaya-ku, Tokyo, Japan

Contact: Kako Fukuyama (Public Relations) via email: [email protected]