Gen Z is Embracing Mobility: A Shift Towards Driving More Frequently

Recent findings from Enterprise Mobility's second annual "On the Move" survey challenge the perception that Generation Z is moving away from traditional car ownership. Despite common narratives, the data reveals a notable increase in the frequency with which Gen Z is utilizing private vehicles. In 2025, 66% of Gen Z respondents reported using their cars weekly or more, a rise from 62% in the previous year. Furthermore, 52% of these individuals stated they have driven more this year compared to last, marking the largest uptick across generations.

Interestingly, the number of Gen Z respondents using a private vehicle only once or a few times a month has decreased significantly, from 7% in 2024 to just 3% in 2025. This trend suggests a burgeoning reliance on personal vehicles among this demographic, contrasting sharply with older generations, such as Baby Boomers, who still associate driving with traditional norms.

In addition to increased private vehicle usage, Gen Z is also leading the charge in multi-modal transportation options. The survey indicates that 14% of Gen Z respondents use mass rapid transit weekly, surpassing Baby Boomers and the Silent Generation, who report much lower usage rates. Similarly, this generation is more inclined than older adults to use ride-hailing services and public bus systems frequently.

A Shift in Attitudes Develops Around Vehicle Technology

As the landscape of transportation technology evolves with innovations such as self-driving cars and advanced interfaces, Gen Z stands at the forefront of embracing these advancements willingly. The 2025 survey indicates that while many American drivers express concerns over the complexities of modern vehicles, a significant percentage (over half) prefer a hybrid approach that blends traditional controls with modern technology. Remarkably, 54% believe that cars have become overly complex, while 72% are apprehensive about repair costs should they encounter technical issues.

Cost remains a driving force behind these technological choices. Approximately 68% of drivers are willing to forgo cutting-edge tech in favor of more affordable vehicles. Basic tools such as GPS and Bluetooth have become essentials for most drivers. Safety features are paramount, with 47% of respondents expressing the desire to have advanced driver assistance systems like blind spot detection and lane departure warnings integrated into their vehicles. While only a minority indicated a preferred interest in fully automated vehicles, Gen Z remains more receptive to high levels of automation than their older counterparts.

The trend towards rental vehicles has also gained traction, seen as an effective method for consumers to experiment with new technologies before committing to a purchase. Nearly half of U.S. drivers participating in the survey expect rental cars to feature the latest tech. This necessity for exploration and experience is crucial in shaping perceptions of vehicle technologies.

Autonomous Vehicles Gain Awareness Despite Safety Concerns

Public awareness of Autonomous Vehicles (AVs) is steadily climbing, significantly increasing by 8 percentage points from the previous year. Among survey respondents who had ridden in an AV, an impressive 92% reported a positive or unchanged perception following their experience. Nevertheless, general comfort level with AV technology has witnessed a decline of 5 percentage points year over year, underscoring a growing caution around emerging tech.

Common concerns revolve around technical malfunctions, a desire for personal control, and safety. However, optimism resides within the community, as 60% of enthusiastic respondents perceive AVs as potential game changers for individuals who are unable to drive. Furthermore, 51% highlight the prospect of repurposing travel time within AVs, transforming commutes into productive personal time.

The Electric Vehicle Movement Hits a Plateau

While there is a clear upward trend in the number of Americans choosing hybrids and electric vehicles (EVs) as their primary vehicles, overall consideration for purchasing EVs remains stable, only rising by a modest 1 percentage point since last year to 41%. Motivations for individuals leaning toward EVs include financial savings from gas costs (38%) and a more environmentally friendly choice (30%). Nevertheless, barriers such as high initial costs and concerns over range anxiety persist.

Conclusion

Enterprise Mobility's extensive survey sheds light on the distinctive mobility preferences of younger generations, particularly Gen Z, revealing their commitment to integrating technology into their daily travel habits while navigating significant economic concerns. As the automotive landscape continues to evolve, the challenge lies in assuring future solutions remain centered around the needs and preferences of the people they serve.