Rituals Opens
2025-06-23 06:58:36

Rituals, the Dutch Lifestyle Brand, Opens in Kitasenju Marui

Rituals Opens Its New Store in Kitasenju Marui



Rituals, a lifestyle brand hailing from the Netherlands, has officially opened its doors at the Kitasenju Marui in Tokyo, marking a significant expansion in Japan as it launches its seventh store. This well-being focused brand blends luxury with daily routine, aiming to transform ordinary moments into enriching experiences.

About Rituals


Established in 2000 in Amsterdam, Rituals has grown exponentially over the years, now boasting more than 1,300 retail locations across 36 countries. Depending on the philosophy of enhancing daily routines into charming experiences, Rituals curates a diverse selection of body, bath, and home care products. The brand takes pride in presenting signature fragrances, meticulously crafted by renowned perfumers, designed to enrich the senses and deliver 'Small Happiness Moments' in everyday life.

Having successfully made its debut in Japan in September 2024, Rituals provides an exquisite space where individuals can indulge in a luxurious atmosphere through body care and home products—all tailored to elevate regular daily practices into moments of joy.

Features of Rituals Kitasenju Marui Store


The newly opened Rituals Kitasenju Marui branch focuses on the brand's flagship Amsterdam Collection, showcasing more than 150 items from eight different collections. A unique feature of this new store is the introduction of a 'Water Island,' a designated space where customers can sample various products directly, ensuring an engaging shopping experience.

For the opening, the store will present an exclusive launch of the Amsterdam Collection Pouch Set, limited to just 50 pieces priced at 4,910 yen (including tax). Each pouch contains four popular products from the collection, perfect for enhancing daily self-care rituals.

Additionally, the first 100 customers to visit the store and make a purchase will receive a complimentary black canvas tote bag, adding an extra element of excitement to the shopping experience.

Visitors will also have the opportunity to purchase the popular 'Foaming Shower Gel,' available in all variations, at a special limited-time price of 1,690 yen (including tax) from June 27 to July 6. This product has gained a remarkable reputation, selling one unit every second worldwide.

Store Information


  • - Open Date: June 27, 2025
  • - Location: Kitasenju Marui, 2nd Floor
  • - Operating Hours: 10:00 AM - 8:00 PM
  • - Closed: According to Kitasenju Marui's schedule

Rituals is not merely a shopping destination; it is a commitment to enhancing everyday life through thoughtful design, exquisite fragrances, and quality self-care products. As the brand continues to spread its wings across Japan, customers can expect a harmonious blend of wellness and lifestyle at Rituals Kitasenju Marui.


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Topics Consumer Products & Retail)

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