#USA #New York #Hisense #FIFA World Cup #Iker Casillas

Hisense's 'Own the Moment' Campaign

Hisense, a prominent global brand in consumer electronics and home appliances, is on a mission to enhance the football viewing experience with its new campaign, "Own the Moment," during the FIFA Club World Cup 2025. This initiative aims to connect fans worldwide by offering immersive experiences and innovative home entertainment technology.

The Experience at MetLife Stadium

At MetLife Stadium in New York/New Jersey, Hisense has established a cutting-edge 100 square meter immersive technology zone that serves as a second home ground for fans. This space will be operational for 28 days across 9 game days and features state-of-the-art televisions, laser TVs, refrigerators, and air conditioners showcased through engaging scenarios. A particular highlight is the RGB-MiniLED television section, featuring models like the 100 U7, 100 U8, and 116 UX, which attracted thousands for an interactive football game experience.

National Tour to Engage Fans

Hisense is also taking its campaign on the road, visiting 19 cities across the United States with its "Own the Moment" tour, which includes special events at shopping mall parking lots. Fans are invited to watch matches on giant screens and participate in football-themed video games, all while interacting with Hisense's cutting-edge products. The tour includes a special setup at the American Dream Mall, running from June 23 to July 14, offering hands-on access to the latest Hisense innovations, daily giveaways, and interactive challenges like the VAR Challenge and Live Game Zone.

Iconic Events in Dubai

In a bid to create unforgettable experiences in the Middle East, Hisense also hosted a stunning activation at the iconic Mall of the Emirates in Dubai. Former Real Madrid goalkeeper Iker Casillas made a special appearance, drawing large crowds and reinforcing the brand's strong ties to global sports. At this event, Hisense unveiled the world’s first 116-inch RGB-MiniLED television powered by the latest AI processor, showcasing ultra-bright colors and exceptional clarity, solidifying Hisense's leadership in home entertainment technology.

Additionally, leveraging its partnership with Real Madrid, Hisense presented an exclusive limited-edition line of Real Madrid products tailored for fans, demonstrating its commitment to blending sport with innovation. The event buzzed with interactive activities, celebrity appearances, and influencer engagements, generating impressive media coverage and highlighting Hisense's role as a global innovator in entertainment technology.

Quotes from Sports Legends

Iker Casillas commented, "Today, technology is integral to how fans experience football. Whether you’re at the stadium or at home, the quality of the viewing experience defines your connection to the game. It’s impressive how companies like Hisense are pushing the boundaries to help fans feel closer to the action, atmosphere, and emotions of each match.”

A Global Footprint

Worldwide, Hisense is dedicated to helping fans truly “Own the Moment”. By combining world-class technology with unforgettable experiences, Hisense is transforming every game day into a celebration of sports, innovation, and connectivity.

About Hisense

Founded in 1969, Hisense is a recognized global leader in home appliances and consumer electronics, operating in over 160 countries. The brand specializes in high-quality multimedia products, appliances, and smart IT solutions. According to Omdia, Hisense ranks second globally in total TV shipments from 2022 to 2024 and first in the segment of televisions above 100 inches from 2023 to Q1 2025. As the first official partner of the FIFA Club World Cup 2025, Hisense aims to enhance connections with audiences through global sports partnerships.