Little Caesars' Exciting Return to the Super Bowl with Flavorful Pizzas

Little Caesars Thrills Pizza Fans with Super Bowl Comeback

Little Caesars, a beloved name in the pizza world, is set to make a spectacular return to the Super Bowl after its first appearance in 2020. As the third-largest pizza chain globally and the Official Pizza Sponsor of the NFL, Little Caesars is bringing pizza and fun back to the Big Game with an exciting new commercial.

A Joyous Return to Super Bowl LIX

Scheduled to air during Super Bowl Sunday on February 9, 2025, the brand's new 30-second spot promises a delightful mix of humor and creativity, appealing to both NFL fans and pizza enthusiasts. The advertisement is the kickoff of a multi-channel marketing campaign that is expected to roll out over the ensuing weeks, keeping fans engaged long after the game has ended.

In a statement, Greg Hamilton, Chief Marketing Officer of Little Caesars, expressed their enthusiasm: "We are ecstatic to return to the Super Bowl and are excited to deliver more than just delicious pizza. This year's commercial highlights what makes Little Caesars unique in a bold, crazy-fun way. Plus, there might be something new and exciting to reveal about our hottest product, Crazy Puffs, during Super Bowl LIX week."

Captivating Audiences with Flavor and Fun

The Super Bowl has always been synonymous with food and entertainment, and Little Caesars aims to capitalize on that connection. With each commercial, the brand has found a way to engage viewers, and this year's ad is no different. While many details remain under wraps, viewers can expect glimpses of new menu offerings, creating curiosity and excitement.

For three years now, Little Caesars has positioned itself as a key player within the NFL ecosystem, linking its brand with the fervor of football season. From special gameday deals to humorous ads featuring NFL athletes, it has captured the hearts of fans passionate about both pizza and the game. This commitment to entertainment is expected to shine through in their Super Bowl LIX ad.

A Collaborative Creative Journey

The commercial was developed in collaboration with McKinney, Little Caesars’ creative agency. Jameson Rossi, Group Creative Director at McKinney, spoke about the partnership, stating, "Working with Little Caesars on this campaign has been an incredible experience. Their bold, fun, and innovative approach to connecting with fans aligns perfectly with what we strive to achieve creatively."

Thanks to this teamwork, the upcoming ad is set to remind viewers why Little Caesars is regarded as an iconic brand in the fast-food industry.

Get Ready for the Pizza Party

Fans excited about the Super Bowl and Little Caesars should keep an eye on their official website and social media channels for sneak peeks and updates. The lead-up to the Super Bowl is an excellent time for fans to explore new menu items and deals while anticipating what Little Caesars has planned.

Little Caesars has a rich history, dating back to 1959 when it began as a single family-owned restaurant. Today, it stands as a leader in the pizza industry, synonymous with both quality and affordability. With its HOT-N-READY® pizzas and innovative products like Crazy Puffs® and Crazy Bread®, it has continued to attract pizza lovers around the globe. As it gears up for its big night on Super Bowl Sunday, anticipation builds for a memorable celebration of flavor and community.

For more information about the new campaign and upcoming promotions, visit LittleCaesars.com, and follow the brand on various social media platforms.

With delicious pizzas, moments of laughter, and a spirit of fun, Little Caesars is ready to reaffirm its place in the hearts of pizza fans everywhere this Super Bowl season.