Picard's Ice Festival
2025-07-11 22:29:18

Beat the Summer Heat: Picard's Exciting Ice & Fruits Festival

Enjoy a Cool Summer with Picard's Ice & Fruits Festival



As the summer heat sets in, Picard, a French frozen food specialist under Ion Savour Corporation, is hosting an exciting event called the "Ice & Fruits Festival". This festival is designed to enhance the enjoyment of summer by offering a variety of cool desserts and seasonal fruits that will brighten your dining experience.

A Refreshing Summer Experience


Running from July 18, 2025, to August 21, 2025, the festival features an extensive selection of frozen treats, including gourmet ice creams and freshly picked fruits. These products are specially crafted to cater to all ages, ensuring that both children and adults can delight in deliciously refreshing options that make summer meals even more enjoyable.

Picard's fruits are grown following the natural rhythms of the seasons, ensuring they are harvested at peak ripeness, which locks in their exquisite flavors. This means that regardless of the time of year, you can savor the essence of fresh, seasonal produce.

For more information on where to find these treats, all 11 Picard locations and the official online shop will carry festival items. However, please note that Petit Picard locations will not participate, and ice cream is not available via the online store.

Ready-to-Use Convenience


One of the standout features of Picard’s offerings is the ready-to-use frozen fruits, eliminating the need for peeling or slicing. These convenient products can easily elevate your summertime beverages, transforming plain drinks into refreshing sangria simply by adding the fruit.

Furthermore, Picard also showcases a variety of delicious ice cream flavors, including options with rich nutty undertones and cute mini cone sizes perfect for a quick treat.

Juicies: A Flavorful Deal


Adding to the excitement of the festival, Picard introduces its "Juicies" – frozen treats that pack the pure sweetness and tartness of fruits, such as apple, coconut-mango, cherry, and peach. What's more, these treats are free from sugar, colorings, and sweeteners, offering a crunchy, refreshing experience.

During the festival, there’s a special promotion allowing you to mix and match your Juicies at a discounted price: three pieces for 499 yen or five for 799 yen. This is the perfect way to try various flavors and create your ideal frozen snack!

Summer Specials: Keep It Cool with Rewards


To ensure the best frozen experience, Picard emphasizes the importance of temperature management after shopping. The brand encourages customers to use their reusable cool bags, supporting both the environment and offering additional rewards during the summer.

Double Points Offer


When you bring your Picard cool bag to the stores, you’ll receive double points on your purchases every weekend from July 4, 2025, to August 24, 2025. Note that this does not apply to the online store or Petit Picard locations, and only Picard-branded bags qualify for this promotion.

Discounted Cool Bags


In addition, customers can take advantage of a ten percent discount on selected cooler bags during the same period. Available in turquoise blue, white, and black, these bags are practical for keeping groceries frozen and feature insulation to maintain temperature.

Note: Each of these offers lasts until August 24, 2025, but be aware that the last weekend of August (29th-31st) will not feature the weekend market, so plan accordingly.

Conclusion


Through this engaging initiative, Picard makes summer more enjoyable with a delectable assortment of ice creams and fruits that everyone can appreciate. For those looking to indulge in high-quality frozen treats, the Ice & Fruits Festival is the perfect opportunity to delight in refreshing summer flavors.

For more details on the Ice & Fruits Festival, including participating locations or product information, you can visit Picard's official online shop or their various store locations across Japan. Experience a summer filled with taste, fun, and coolness with Picard’s offerings!

Contact Information


If you have any inquiries regarding this event, please contact Ion Savour Corporation at 03-5651-7720.


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Topics Consumer Products & Retail)

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