#Japan #Tokyo #Lotte #Paw of Pie #Creamy Dessert

Lotte's Innovative Treat: Tororich Paw of Pie

In an exciting development for snack enthusiasts, Lotte Co., Ltd., based in Shinjuku, Tokyo, has announced a groundbreaking addition to its long-standing Paw of Pie series. Launched on May 12, 2026, the new Tororich Paw of Pie introduces an unprecedented taste experience that departs from the traditional chocolate filling the brand has been known for since its debut in 1979.

A New Sensation Awaits

The Tororich Paw of Pie showcases a rich, melting milk cream encased in layers of flaky pastry, merging crispy and creamy textures in one delightful bite. This innovative snack is crafted with a buttery blend, including 0.6% fermented butter, delivering a deeper flavor profile that enhances the overall enjoyment.

The pastry features 64 distinct layers, providing a remarkable crunch that compliments the gentle sweetness of the melted cream. This new creation aims to offer a moment of indulgence in our hectic lives, marking a significant step forward in redefining what a 'pie' can be.

Breaking with Tradition

According to Yuki Kubota, a member of Lotte's marketing team, the decision to pivot from chocolate to milk cream arose from consumer feedback that emphasized the significance of the pastry itself. He mentioned, "Many customers have voiced that the star of Paw of Pie is the pastry. To commemorate our 45th anniversary in September 2024, we achieved an unrivaled crispy texture that heightened expectations surrounding the product."

The development team has been inspired by a variety of limited offerings. For instance, a Corn Potage flavor introduced in 2025 sold out in just two days. These trends affirmed the brand's potential beyond the realm of sweet chocolate treats, leading to the creation of the Tororich Paw of Pie.

Crafting a Unique Texture

Ryo Nishida from Lotte's Biscuit Research Department noted that developing a product with such a rich history involved extensive experimentation. The team faced the challenge of maintaining the beloved crispy texture while incorporating a soft cream filling. They worked alongside factory teams to perfect the balance between the flaky pastry and the melting cream, exploring various methods of heat application and ingredient ratios.

The final product encapsulates the essence of Paw of Pie's legacy while presenting a new sensation that both long-time fans and new customers will appreciate.

Engage with Your Favorites

Beyond the launch of the Tororich Paw of Pie, Lotte is hosting a unique event, the Paw of Pie Favorite Character Stamp Rally, from May 3-5, 2026, at Futako Tamagawa Rise Shopping Center. Participants can collect stamps from character-themed displays and receive exclusive gifts, creating an interactive experience designed to celebrate love for the iconic snack brand.

Furthermore, commencing from the same day as the product launch, Lotte invites fans to customize their Paw of Pie packaging through a creative initiative that allows them to design personalized labels featuring their favorite names or messages. This adds a personal touch, transforming a simple treat into a heartfelt gift or unique self-indulgence.

Conclusion

With the introduction of Tororich Paw of Pie and engaging community events, Lotte is not just expanding their product line but also reinforcing the cultural significance of Paw of Pie within modern snack culture. As consumers look for nostalgic yet innovative experiences, Lotte's new offering stands out as a treat to savor and share, especially as we anticipate what culinary delights may come next.