#Japan #Tokyo #hockey #Teikyo College #Japan Hockey Association

Teikyo College Launches Engaging Hockey PR Video

In a groundbreaking initiative, Teikyo College’s Film Media Department has partnered with the Japan Hockey Association to produce an engaging PR video titled "The Allure of Hockey through the Stick." This captivating short film showcases the elegance and excitement of hockey while enhancing the sport's visibility.

Project Overview

This collaboration stems from a student-led project at Teikyo College, where students confront social challenges with fresh perspectives typical of Generation Z. Previously, the Film Media Department worked together with the Japan Hockey Association to expand the reach of hockey and grow its fan base. The latest PR video effort aims to accomplish just that.

The video features notable athletes such as Japan national team player Raiki Fujishima, former national player Hazuki Nagai, and Takumi Chida from ALDER Hanno. Utilizing cutting-edge filming techniques, including drone shots and super slow-motion visuals, the students creatively capture the dynamic and intricate essence of hockey. This project not only serves as a promotional tool but also as a practical learning experience, blending educational opportunities with real-world professional collaboration.

Captivating Filming Techniques

The students employed advanced filming equipment to achieve high-definition results that highlight the dramatic movements of hockey players and their sticks. The production took place at the Oi Hockey Stadium and the Sakaemachi Hockey Field, allowing the athletes to demonstrate their skills in a visually appealing context. Guided by industry professionals, including former Fuji TV producer Tetsuya Sokabe, the students were able to learn and apply state-of-the-art techniques to amplify the video’s appeal.

Thematic Focus: The Stick

A central theme of the video is the precision and sophistication of techniques demonstrated through the movement of hockey sticks. Students put great emphasis on capturing these movements with super slow-motion footage, allowing viewers to appreciate the skills of hockey players. The video includes messages from top athletes to emerging talents, fostering a sense of encouragement and community in the sport.

Preview and Release

The video was officially released on May 29 through various platforms, including the Japan Hockey Association's official YouTube channel, Facebook, X, and Instagram. This strategic distribution aims to maximize reach and contribute to increasing awareness and participation in hockey among the public.

Remarks from Participants

Takahashi Naoshi, a Teikyo College graduate and project participant, remarked, "Our objective was to create compelling content that sparks interest in hockey. The focus on the stick as a key component of the sport allowed us to portray its excitement effectively." He highlighted the elegance of the athletes' stick skills captured in super slow motion, showcasing the depth of the sport.

Tetsuya Sokabe commented on the filming process, noting the challenge of using drones, stating, "We set up the drones to replicate an opponent and had the athletes perform powerful shots. It created a dynamic and thrilling shooting environment."

About Teikyo College

Founded in 1959, Teikyo College has evolved into a prominent institution for education in various fields, including entertainment, sports, and technology. The college emphasizes collaborative learning across different disciplines, preparing students for future careers through hands-on experience and partnerships with industry leaders.

For more details about their programs, open campus events, and the latest updates, visit Teikyo College's website.

The dedication to expanding the reach of hockey through innovative storytelling and advanced filming techniques represents not only an educational opportunity for students but also a significant step toward building a more robust community for the sport in Japan.