Celebrating 50 Years of Fruiche with a Special Collaboration: Introducing Fruiche x Calpis Strawberry Flavor

House Foods Unveils New Fruiche x Calpis Strawberry Flavor

House Foods Corporation proudly announces the launch of its latest collaboration product, the "Fruiche x Calpis" Strawberry flavor, available as a summer exclusive from April 13, 2026. This delightful treat combines the beloved Fruiche and Calpis brands, marking a significant milestone as Fruiche celebrates its 50th anniversary this year. Since its introduction to the market in 2023, the Fruiche and Calpis collaboration series has sold over 3.5 million units, showcasing its popularity among consumers.

A Taste of Summer

The newest addition to this collaboration is designed to cater to summer cravings. By simply mixing the Fruiche mix with milk, consumers can enjoy the sweet-tart flavor of Calpis alongside a fruity explosion of strawberry chunks. The product comes in a convenient 150g packaging, retailing at a suggested price of 236 yen (excluding tax).

The Popularity of Strawberry

Fruiche, a cherished dessert that has captured the hearts of many since its birth in 1976, stands out with its creamy texture achieved through milk mixing. The strawberry flavor, which holds the title of being the most popular among all Fruiche options, is set to create waves as it embraces the refreshing twist of Calpis. The collaboration not only emphasizes Fruiche's signature texture but also harmonizes the tangy sweetness of Calpis, providing a unique taste experience.

The Story Behind the Collaboration

A Collaborative Success

The collaboration with Calpis began with the mission to develop innovative products that would delight Fruiche fans during the peak dessert season of spring and summer. This marked the third installment in the series, following the successful launch of Fruiche x Calpis Peach and Shariiche x Calpis in April 2023. The overwhelming response from consumers and social media buzz reaffirmed the widespread appeal of this collaboration. As Fruiche hits its 50-year milestone this year, this new addition aims to elevate the summer dessert experience even further.

Perfecting the Balance

The development process for this new product was three times the time invested in previous Calpis collaborations, highlighting the dedication put into perfecting the taste. The challenge lay in balancing the sweet-tartness of Calpis and the fruity sweetness of strawberry. Extensive experimentation with Asahi Beverages led to a balanced flavor that enhances both brands without overpowering the distinct taste profiles. The result? A delicious dessert that is perfect for hot summer days.

Creative Serving Suggestions

To inspire consumers to enjoy this new collaboration even more, creative serving ideas have been developed. For a refreshing summer treat, mix the Fruiche x Calpis product with ice and serve it as a delightful drink. Adding star-shaped fruit cut-outs aligns with the theme of Tanabata, the star festival, marking a fun way to serve this dessert!

A Commitment to Quality and Fun

House Foods continues to ensure that Fruiche and Shariiche provide enjoyable and delicious dessert experiences at home. As we celebrate 50 years of Fruiche, a special message of gratitude to our loyal customers and a retrospective of Fruiche's journey can be found on our dedicated 50th Anniversary website, which encapsulates the joy and history of this beloved dessert.

Product Details

- Product Name: Fruiche x Calpis Strawberry
- Content: 150g
- Price: Suggested retail price of 236 yen (excluding tax)
- Launch Date: April 13, 2026
- Availability: Nationwide

Additionally, the Shariiche brand, known for its icy texture, will bring back three summertime flavors, offering a refreshing complement to the Fruiche x Calpis stratagem. These flavors include Shariiche x Calpis, Shariiche Strawberry Snow Cone Style, and Shariiche Melon Snow Cone Style, also launching on April 13, 2026.

For more information, please visit our special collaboration website releasing on April 8.