#USA #Atlanta #Cox Automotive #Manheim #Wholesale

The New Manheim App: Elevating the Wholesale Experience

In a bold move to redefine wholesale transactions, Manheim has unveiled its newly designed mobile app along with a series of innovative features aimed at streamlining operations for dealers. This latest initiative comes as part of Manheim’s vision to create a more cohesive and efficient wholesale marketplace, embodying a blend of digital and physical channels that empower clients to make informed decisions.

Creating a Unified Marketplace with AI

Grace Huang, president of Inventory Solutions at Cox Automotive, emphasized the importance of clarity and confidence in today’s marketplace. The newly launched features aim to not only enhance user experience but to minimize friction as dealers navigate through their operations. With AI integration at the forefront, the app now offers real-time data insights, making it easier for users to evaluate their options and make informed buying or selling decisions without the barriers that previously existed.

The app debuted at the 2026 NADA Show, providing dealers with a modern solution tailored specifically to meet the fast-paced demands of wholesale markets. With functionalities such as instant VIN scanning, up-to-date market reports (MMR), faster searches, and real-time notifications, the Manheim mobile platform acts as a command center for dealers on the go.

Enhanced Features for Buyers and Sellers

The redesigned mobile app is not just about aesthetics; it offers crucial enhancements to the functionality that benefits both buyers and sellers in the marketplace. Buyers will benefit from streamlined features that allow for quick evaluations and purchasing decisions. Meanwhile, sellers are provided with continued access to robust selling center features, ensuring that they can effectively reach potential buyers.

In addition to the app, innovations such as expanded MMR ranges and enhanced condition reporting are also being rolled out, all geared towards achieving a seamless transaction process. These tools collectively remove barriers between discovery and transaction, fostering a collaborative environment where decisions are made easier through better visibility and coordination.

The Human Element in Technology

While technology plays a significant role in the enhancements, it is the team behind Manheim that makes the transformation possible. With a unified support model implemented in January 2026, clients now enjoy dedicated access to specialists who help shape strategies, prepare vehicles for sale, and facilitate transactions. This setup signifies a shift towards a more personalized approach, where the focus is on supporting clients throughout their wholesale journey.

Manheim’s new structure includes key teams: the Dealer Services team, which provides detailed support from inspection to sale, and the Mobile Inspections team, boasting the largest offsite inspection force in the industry. These teams work collaboratively, utilizing data-driven insights to maximize vehicle value effectively. The Trade Desk team, leveraging AI and automated solutions, proactively curates inventory and negotiates deals that align with each client’s needs and performance metrics.

Client-Centric Outcomes Over Channel Selection

The overall focus of Manheim's strategy is to set a new benchmark in the wholesale sector by prioritizing client outcomes over mere channel selection. As dealer preferences evolve, the goal is to provide a marketplace where the intricacies of physical and digital transactions become inconsequential; instead, clients are empowered to focus solely on outcomes.

As noted by Huang, efforts to connect mobile, digital, and physical experiences are palpable, with the aim for dealers to feel immediate improvements in terms of insights, listings, and returns. Rather than choosing how to navigate their transactions, clients will be able to choose Manheim to handle it all for them.

About Cox Automotive

Cox Automotive, a subsidiary of Cox Enterprises, is recognized as the leading provider of automotive services across the globe. Boasting a workforce of over 29,000 and a portfolio of renowned brands including Autotrader and Kelley Blue Book, the company is dedicated to leveraging data and innovative solutions to improve the automotive experience for consumers, dealers, and manufacturers alike. With accolades like Glassdoor's Best Places to Work in Tech for 2026, Cox Automotive continues to set the standard in industry practices.

Join the Revolution

With its revamped app and robust digital platform, Manheim is uniquely positioned to support the evolving needs of the automotive wholesale market, ensuring that their clients not only survive but thrive in an ever-competitive landscape.