#Japan #Tokyo #Ed Sheeran #PLAY album #Oh!Ed! campaign

Ed Sheeran Teams Up with Oh!Ed! for a Unique Collaborative Campaign

In recognition of Ed Sheeran's upcoming album, "PLAY," a distinctive campaign titled "Oh!Ed!" is set to unite the renowned Ed Sheeran and the iconic Oedo Line in Tokyo. This collaboration is particularly notable as Ed Sheeran, who has sold over 150 million records worldwide and won four Grammy Awards, finds a remarkable connection with the Oedo Line, which showcases Tokyo’s celebrated sights.

The partnership emerges from a blend of shared elements: the phonetic similarities of "Ed" and "Oedo," the matching magenta color of the Oedo Line with the album's concept color, and the resemblance of the Oedo Line's logo to the letter "E," echoing the name Ed. This campaign is designed to invigorate both Ed Sheeran's music and the cultural atmosphere of the city.

Highlights of the Campaign

The "Oh!Ed!" campaign runs from September 8 to October 20, featuring an array of activities tailored for fans, including:

1. Digital Stamp Rally: Collect stamps at six specific locations on the Oedo Line via the Toei Transportation app. Participants who gather all stamps will receive exclusive merchandise, including an original A4 clear file and the chance to win a limited-edition T-shirt.

2. Exclusive Merchandise: Fans can purchase official collaboration items only available at select locations along the Oedo Line. This includes T-shirts, towels, keychains, and even an album with a unique jacket design. All merchandise will feature eye-catching branding and will only be available for a limited time.

3. Special Train Decor: The campaign includes a specially decorated train, the "Oh!Ed! Museum Train (Media Line)," which will run from September 8 to October 12. This unique train will showcase various aspects of Ed Sheeran's career and include trivia quizzes related to his work.

4. Participating Shops Campaign: Local shops and restaurants along the Oedo Line will collaborate by offering exclusive stickers to customers who make qualifying purchases. This initiative is designed to foster community participation and create unique experiences for Ed Sheeran fans.

5. Special Edition Travel Pass: A limited edition "Toei Marugoto Pass" featuring the album design will be available for fans wanting to explore Tokyo's public transportation. The pass will allow unlimited travel on the Toei subway and other participating lines for a day.

Ed Sheeran's Message to Fans

As part of the campaign's launch, Ed Sheeran expressed his excitement in a personal message, stating, "I’m really happy that we could make this collaboration happen in Japan, and I hope everyone enjoys it!"

Detailed Schedule and Venue Information

• - The Digital Stamp Rally will run from September 8 to October 20. Participants must download the Toei Transportation app, locate the six stamp spots, and collect stamps through QR codes. Once all stamps are gathered, participants can claim their exclusive rewards.
• - Merchandise Sales will be available at the selected Toei shops, particularly at "Toeiro," where the exciting campaign transformation will occur during the same timeframe.
• - The Collaboration Shops will offer limited edition stickers from September 8 to October 12 for customers making qualifying purchases or ordering special menu items.

Conclusion

Ed Sheeran's collaboration with the "Oh!Ed!" campaign perfectly combines music, culture, and the unique character of Tokyo. As fans eagerly anticipate the release of "PLAY" on September 12, the multitude of activities surrounding the collaboration promises an enriching experience that celebrates both Sheeran's artistry and Tokyo's vibrant spirit. Get ready to ride the Oedo Line and immerse yourself in the captivating world of Ed Sheeran!

For more details, visit the official campaign site: Oh!Ed! Campaign