#USA #Boston #sales growth #Momentum Commerce #Amazon Prime Day

Momentum Commerce Reports Remarkable Growth During Amazon Prime Day 2025

Momentum Commerce, a leading digital retail consultancy, released its insights regarding the sales performance for Amazon's Prime Day event in 2025. This year has marked a significant shift as the event was extended to a two-day sales period. This decision aimed to enhance opportunities for increased consumer engagement amidst ongoing tariff uncertainties that have been influencing the retail landscape.

As the expectations for Prime Day shifted with its extension, initial predictions suggested a tempered demand during the first days, counterbalanced by a potential spike in sales on Days 3 and 4. Analyzing detailed sales data, Momentum Commerce revealed that Day 1 and Day 2 of Prime Day saw an incredible 506% increase in sales compared to a regular day, although it fell short of the previous year's figures by approximately 35%.

However, Day 3 turned the tide significantly, registering an impressive year-over-year surge of 165% compared to Day 3 of 2024. This upswing indicated that Americans, equipped with loaded shopping carts, were eager to finalize their purchases as the event continued. Observing these trends, there’s a strong anticipation that Day 4 sales could match the initial success of Day 1, with expectations of reaching 9.7% year-over-year growth across the entire four-day shopping period.

Moreover, there’s an intriguing broader trend where retailers reported increased shopping rates beyond the Amazon platform this year — something not commonly seen in previous years during Prime Day events. It seems many retailers are benefiting from Amazon's expansive reach, as Prime Day continues to serve as a trigger for consumer spending.

When diving deeper into deal availability, the statistics showed that 25.3% of products were discounted through the initial three days of the event, a slight increase from the 23.6% recorded in 2024. However, the average discount rate conversely showed a decline to 21.6% from 24.4%, suggesting discounts were not as steep as they had previously been.

Nevertheless, there was a progressive increase in both discount breadth and depth through the days of the event, signaling to retailers that their strategies were paying off as more deals and savings enticed consumers.

The methodology behind these insights stems from Momentum Commerce's extensive client portfolio, encompassing over 50 brands with a collective annual Gross Merchandise Volume (GMV) exceeding $7 billion on Amazon. Their data sheds light on general promotional discounts across 30 million products, painting a vivid picture of consumer behavior during this significant shopping event.

This year has shown that adapting to extended sales periods could yield promising results, not only for brands on Amazon but also for the retail ecosystem as a whole. This insight reflects a changing landscape in consumer habits and retail strategies, where flexibility may be key to capitalizing on emerging trends. As the retail industry continues to evolve, the data from Momentum Commerce offers a glimpse into the potential future of shopping events, reminding brands, consumers, and industry watchers that the impetus for growth lies in adaptation and responsiveness to fluctuating market demands.