#USA #New York #Harley-Davidson #Miller Lite #Ariana Grande

Weekly Consumer Press Release Recap

As the week winds down, a plethora of consumer press releases flood the web, showcasing new products, collaborations, and celebrations that often get lost in the shuffle. Here’s a summary of the key announcements that stood out between July 21-25, 2025, featuring high-profile brand collaborations and innovative product launches.

1. Rakuten American Express® Card Launch

Rakuten has introduced a new American Express card that rewards users with an additional 4% cash back on purchases made through the Rakuten platform, which features over 3,500 stores. This card is particularly appealing for frequent online shoppers, making it easier to earn rewards on their existing spending.

2. PepsiCo's Prebiotic Cola

In a groundbreaking move, PepsiCo has launched its first-ever prebiotic cola, adding a health-focused option to the traditional cola lineup. With 5 grams of cane sugar and 30 calories, this drink promises the classic Pepsi taste while providing added benefits through its prebiotic fiber content, catering to health-conscious consumers.

3. Chili's® and Tecovas Collaboration

Chili's, an iconic name in American casual dining, has teamed up with Tecovas to create bespoke boots inspired by their famous restaurant booths. This inventive collaboration transforms the nostalgic seating into stylish footwear, blending heritage craftsmanship with contemporary dining culture.

4. Yankee Candle® Brand Refresh

Yankee Candle has rolled out a bold brand refresh, partnering with actress Brittany Snow. The new packaging reflects a modern aesthetic, while the brand's commitment to quality remains steadfast. The enhanced wax blend in the classic large jar captures the emotional essence of fragrance, ensuring that their candles continue to resonate with customers.

5. Ariana Grande Expands Fragrance Line

Pop icon Ariana Grande is set to launch her latest fragrance, Plush Vanilla, as part of her LOVENOTES collection. Scheduled for release exclusively at Sephora on July 31, this new scent continues her trend of infusing personal storytelling into her products, inviting fans to experience a piece of her world.

6. PayPal World Unveiling

PayPal has announced the launch of PayPal World, a new global platform designed to unify payment systems worldwide. This initiative promises interoperability with PayPal and Venmo, enabling a seamless payment experience across nearly two billion users across various digital wallets and payment systems.

7. CHIPS AHOY! Joins Forces with Stranger Things

As part of the marketing campaign for the anticipated release of Netflix's Stranger Things Season 5, CHIPS AHOY! has introduced a limited-edition cookie inspired by the show's alternate dimension, the Upside Down. These cookies feature a chocolatey base with fudge chips and a unique strawberry filling, creating a nostalgic tie-in with the beloved series.

8. BuzzBallz Pool

For those looking to elevate their summer parties, BuzzBallz has unveiled an above-ground pool creatively shaped like their iconic cocktail containers. This functional pool is designed for fun-loving individuals and incorporates vibrant colors mimicking their popular drink flavors.

9. Harley-Davidson Celebrates Sturgis Rally

Sonic Automotive, Inc. has made history at the Sturgis Motorcycle Rally by offering a limited-edition motorcycle giveaway, featuring only 26 custom-designed bikes dedicated to the event. The promotion highlights Harley-Davidson’s cultural significance within the biking community and celebrates the spirit of camaraderie among riders.

10. Wendy's and Netflix's 'Meal of Misfortune'

In a unique creative collaboration, Wendy's and Netflix have launched a limited-time 'Meal of Misfortune,' themed around the character Wednesday Addams. This quirky offering includes mystery sauces and custom packaging in line with the character's dark humor, appealing to fans of the show.

11. Guinness and Van Leeuwen Ice Cream Collaboration

In a delightful culinary fusion, Guinness and Van Leeuwen have partnered to create 'Lovely Day for a Guinness' ice cream. This indulgent treat blends the unique flavors of Guinness with creamy ice cream and chocolate chunks, making it a must-try for fans of both brands.

12. iRobot's New Roomba Model

The Roomba Max 705 Combo Robot has been introduced as iRobot's latest advanced cleaning solution. This 2-in-1 device vacuums and mops, featuring the innovative PowerSpin™ Roller Mop and PerfectEdge® technology, catering to consumers seeking efficiency and effectiveness in home cleaning.

13. Miller Lite's 50th Anniversary Celebration

In celebration of its 50th anniversary, Miller Lite invites fans for a nationwide toast with '50K Beers for 50 Years'. This historic event will culminate in a unique Beer Drop at its Milwaukee brewery on International Beer Day, showcasing the brand's enduring legacy.

In such a dynamic marketing landscape, these releases keep consumers and retailers informed about the latest trends. For those interested in more news, PR Newswire has a comprehensive catalog of updates designed specifically for industry professionals and the general public alike. Stay tuned for further announcements, as brands continue to innovate and engage with their audiences in exciting ways.