#Japan #Shibuya #LIPO LABO #Active Keratin #Keratin Liposome

Introduction to LIPO LABO

LIPO LABO is the new hair care brand launched by AND-X Co., aiming to provide effective solutions for women in their 30s and beyond who struggle with hair frizz. The brand officially debuts on July 30, 2025. With age and damage, discussions around hair quality have intensified, especially among women who see their hair texture changing. LIPO LABO promises to tackle these issues head-on, guided by the principles of hair science and research.

Innovative Technology: Active Keratin Liposome

One of the standout features of LIPO LABO is its unique formulation containing "Active Keratin Liposome." This component includes highly effective, hydrolyzed keratin encapsulated in nano-sized liposomes, which allows the product to deeply penetrate the hair shaft. The combination of this groundbreaking technology with a gel-like serum creates a potent treatment that clings to each strand, nourishing the hair from within for a sleek, manageable finish.

The Six Key Care Ingredients

In addition to the Active Keratin Liposome, LIPO LABO incorporates six essential moisturizing and repairing ingredients to enhance the overall effectiveness of the treatment: Tosteat®️, repair peptides, levorin acid, dimaleic acid, hydrogen, and more. This innovative blend significantly increases moisture and elasticity, effectively providing 140% more hydration and bounce compared to previous products in the market.

The User Experience: Gel Serum Texture

LIPO LABO introduces a novel sensory experience with its "gel serum formulation." Unlike traditional shampoos and conditioners, the gel formula of LIPO LABO offers a luxurious feel with rich, elastic bubbles that reduce friction during use. The thick gel texture ensures that it remains on the hair without dripping, enveloping each strand for maximum replenishment.

Product Lineup

The brand launches with a comprehensive product lineup, including:

• - LIPO LABO Keratin Serum Gel Moist Shampoo Three Repair – 400g for ¥1,628 (tax included)
• - LIPO LABO Keratin Serum Gel Moist Treatment Three Repair – 400g for ¥1,628 (tax included)
• - LIPO LABO Keratin Serum Hair Oil Three Repair – 100mL for ¥1,628 (tax included)
• - LIPO LABO Keratin Serum Hair Milk – 150mL for ¥1,628 (tax included)
• - LIPO LABO Keratin Serum Gel Moist Cleanse Pack – 140g for ¥1,100 (tax included)

The Growing Demand for Tailored Hair Care

In recent years, consumers increasingly prefer products suited to their specific hair types, leading to a trend known as "ingredient-driven purchasing." Particularly for women over 30, the accumulation of damage and changes in hair quality create a pressing need for scientifically-backed solutions. This trend is central to the ethos of LIPO LABO, which aspires to fulfill the demand for high-performance, effective hair care products rooted in scientific research.

Conclusion: A New Era of Hair Care

With a commitment to delivering results through innovative science, LIPO LABO emerges as a game-changing brand in the hair care industry. Focused on the complexities of aging hair, this new line offers promise to those seeking to restore their hair's natural beauty and manageability, empowering women to flaunt their fabulous locks once again. As the date of release draws near, anticipation builds for LIPO LABO’s potential to redefine how we approach hair care in our 30s and beyond.