#Japan #Tokyo #Life of Tree #Seibu Shinkin #Aroma

Life of Tree Introduces Unique Aroma to Seibu Shinkin Bank

In a groundbreaking collaboration, Life of Tree (株式会社生活の木), headquartered in Shibuya, Tokyo, has partnered with Seibu Shinkin Bank, located in Nakano, Tokyo, to introduce an original aroma entitled "Save Blue ～やさしい時間～" across all bank branches. This special scent is a representation of the bank's corporate color, "NEW MORNING BLUE (ニュー・モーニング・ブルー)," symbolizing kindness and community connection.

Background of the Initiative

The initiative began as an idea for a novelty gift for customers, but during the discussion, the bank inquired if it would be possible to create an original scent, marking a first for a financial institution. This project aligns with the bank's efforts to foster a diverse workplace where all employees can thrive, which includes enhancing policies related to maternity and actively promoting female staff.

Understanding the Aroma: NEW MORNING BLUE

The corporate color of Seibu Shinkin Bank translates its management philosophy into color, conveying meanings of permanence, trust, and stability. Life of Tree curated various aroma blends to express the essence of kindness, freshness, and local trust, ultimately creating "Save Blue ～やさしい時間～."

This exceptional aroma features a delightful mix of lime, lemon, litsea cubeba, and pineapple that evokes a paradise-like feeling with its bright citrus and exotic herb notes. The vibrant citrus scent brings a liberating quality, while the unique sweetness of litsea cubeba adds a mysterious depth to the experience. This fragrance is designed to be both inviting and special, encapsulating the mystical bond between the bank and the community while providing a comfortable atmosphere for both employees and customers.

Future Prospects

Life of Tree envisions more opportunities to present and develop seasonal aromas tailored to individual branches and customer requests. This collaboration is a step towards advancing a more "Wellness & Well-being" society.

Voices from the Team

Kojiro Yoshikawa, Seibu Shinkin Bank General Affairs Department

"We aim to create a pleasant working environment for our employees while ensuring that our customers enjoy a comfortable time spent in our branches. Collaborating with Life of Tree has helped us visualize how our values can translate into a scent, creating a 'kind space' for everyone."

Hiroki Fukazawa, Life of Tree Development Sales Division

"We are very grateful for the extensive collaboration involved in creating this unique aroma. Through this process, we have produced a fragrance that transcends mere pleasantness and fosters deeper connections with our customers, embodying Seibu Shinkin Bank's philosophy of kindness toward people and community."

About Seibu Shinkin Bank

Seibu Shinkin Bank operates as a cooperative organization committed to making people and communities happier and more prosperous. As a bank that values kindness, it actively engages in various support activities aimed at resolving societal issues and promoting a sustainable society.

Head Office: Nakano, Tokyo 2-29-10
URL: Seibu Shinkin Bank

About Life of Tree

Established in 1976, Life of Tree has continued to promote a lifestyle filled with nature, health, and enjoyment from its origin in Harajuku, Omotesando. Over the past 40 years, it has sourced high-quality herbs, essential oils, and plant oils from partner farms worldwide, focusing on wellness and well-being. This lifestyle company not only develops and sells aromatic products but also educates people through medical herb gardens and workshops.

Head Office: Shibuya, Tokyo 6-3-8
URL: Life of Tree