#China #Hisense #Qingdao #FIFA Club #VAR Experience

Hisense Display Technology Powers VAR Viewing at FIFA Club World Cup 2025™

Hisense, a global leader in consumer electronics and appliances, is once again at the forefront of sports technology as it leverages its advanced display systems during the prestigious FIFA Club World Cup 2025™. This tournament marks a significant evolution in the way sporting events are viewed and officiated, particularly through the use of Video Assistant Referee (VAR) technology.

The Importance of Quality Display Technology

The VAR system is designed to ensure fairness in football by allowing officials to review crucial moments with precision and accuracy. For such a sophisticated operation, the need for high-quality display technology cannot be overstated. Hisense provides cutting-edge screens that deliver ultra-high-definition resolution, precise color representation, and real-time responsiveness, thus enabling match officials and broadcasters to see every detail clearly.

This year, Hisense's displays occupy a crucial role in the International Broadcast Center (IBC), where they ensure crystal-clear images of the ongoing matches. This partnership signifies a momentous first; FIFA has exclusive rights for VAR screens, reflecting Hisense's growing reputation as a trusted provider of premium displays within elite sports.

A Brand's Commitment to Excellence

Hisense doesn’t stop at VAR; the brand's presence is dynamic throughout the stadium. Spectators will see vibrant LED side ads and massive video boards promoting flagship products like the “HISENSE 100” TV or the “GLOBAL NUMBER 1” campaign. Hisense’s innovation is on full display, showcasing their flagship technologies, including the 100-inch TVs and RGB-MiniLED displays, underscoring their commitment to providing top-tier visual experiences at global sporting events.

As fans from around the world tune in to witness the thrills and spills of football matches, Hisense proudly continues its mission to deliver enhanced viewing experiences, not only on the pitch and in the VAR room but also at home. Their campaign slogan, “Own The Moment,” encapsulates the essence of what Hisense aims to provide—better moments for every viewer.

A Legacy of Quality and Innovation

Established in 1969, Hisense is a premier player in the global market for consumer electronics and home appliances, operating in over 160 countries. The company's expertise spans high-end entertainment products, home solutions, and intelligent IT technologies. According to market research firm Omdia, Hisense ranks second in the global television sales market from 2022 to 2024 and leads the sales of 100-inch and larger televisions.

As the official partner of the FIFA Club World Cup 2025™, Hisense is dedicated to enhancing partnerships with the sports community, engaging audiences worldwide. This collaboration not only showcases their superior technology but also reaffirms their commitment to quality and innovation in consumer electronics.

In conclusion, as the FIFA Club World Cup 2025™ unfolds, Hisense's advanced display technology will undoubtedly play a crucial role in shaping how matches are viewed, reinforcing their position as leaders in the competitive landscape of consumer electronics and sports technology.