Lucid's New Campaign Featuring Timothée Chalamet and James Mangold Takes Storytelling to New Heights

Lucid Group's New Campaign 'Driven' Introduces Timothée Chalamet as Brand Ambassador

Lucid Group, Inc., an innovator in the electric vehicle sector, has launched its latest creative campaign entitled 'Driven.' This campaign marks the beginning of a multi-year partnership with acclaimed actor Timothée Chalamet, who has been named the company's first-ever global brand ambassador. The campaign also features the expertise of renowned director James Mangold, known for his exceptional work in the film industry.

The narrative of 'Driven' revolves around the adventures of a bride and groom, played by Chalamet and actress Larsen Thompson. The couple embarks on a journey filled with discovery and excitement. When their motorcycle breaks down on a dusty desert road, they take the bold step of infiltrating a remote government facility to steal a secret supercar, leading them on an extraordinary escapade through uncharted territory.

This campaign does not merely present the Lucid Gravity as a vehicle; it elevates it to the status of a marvelous discovery. Described as an electric SUV that offers a remarkable blend of space, speed, and range, the Gravity seems to belong to another world. Its unique offerings signify a step beyond the traditional automotive experience.

The campaign includes a 30-second spot, a 60-second version, and a longer director’s cut that lasts two minutes, showcasing the shared visionary efforts of Mangold and Lucid Group. This collaboration breaks traditional marketing boundaries to create a visual narrative that inspires audiences while celebrating innovative approaches in storytelling.

The story highlights the versatility, performance, and controllability of the Lucid Gravity, inviting viewers to explore the brand in a novel way—through storytelling rather than mere specifications. This narrative is further enhanced by the thrilling stunt work of Tanner Foust, a renowned professional driver, who showcases the vehicle's unmatched capabilities.

A notable inclusion in the campaign is the unique arrangement of 'Burning' by the indie rock band Yeah Yeah Yeahs, enriching the overall cinematic experience. According to **Akerho