Kia America Reports a Remarkable 12% Increase in Yearly Sales in July 2025
Kia America has recently announced an impressive sales performance for July 2025, achieving total sales of 71,123 units. This figure represents an impressive 12% increase compared to the same month last year. Additionally, retail sales at Kia dealerships recorded a 9% rise year-over-year, marking a historic high for the month of July. This upward trend is indicative of Kia's growing popularity and customer base within the automotive market.
Throughout the year, Kia has experienced an 8% growth in sales, aligning with record-breaking numbers from 2024. Notably, three models—the Carnival, Sportage, and Telluride—set new sales records in July, showcasing Kia's diverse and appealing vehicle lineup. The success of these models can be attributed to their combination of style, performance, and practicality, catering effectively to a wide range of consumer needs.
In addition to the overall performance, Kia's electrified vehicle sales have been particularly noteworthy. These vehicles saw double-digit growth, with electrified models increasing by 14% and SUVs rising by 12% compared to July 2024. This trend reflects the growing preference for eco-friendly vehicles as consumers become more conscious of environmental issues and seek sustainable transportation options.
The newly launched 2026 EV9 has performed remarkably well, with 1,737 units sold in July alone, marking a staggering 90% increase over the previous month. Other electric models, such as the EV6 and Niro EV, also contributed positively to the sales figures, showcasing the strong momentum of Kia's electrified range.
Specific vehicles, including the Soul (up 36%), Carnival (up 30%), K5 (up 25%), Telluride (up 15%), Sportage (up 14%), and Sorento (up 11%), experienced significant year-over-year growth. The Carnival, Sportage, and Telluride have particularly excelled, achieving their best-ever sales results for July.
Eric Watson, Kia America's Vice President of Sales Operations, commented, "Kia is making steady progress toward achieving its highest annual sales record and a historic market share, driven by significant growth in consumer sales. As our SUV lineup continues to grow double digits month over month, we have recently launched a new advertising campaign for the 2026 Sportage, which offers the ideal blend of efficiency and capability. Given that the Sportage is Kia's flagship model, our customers have a strong connection with it, and we aim to foster similar bonds with our other models."
Beyond sales figures, Kia America recently inaugurated the Kia Connected Home™ exhibit at the renowned Kia Forum in Los Angeles. This sophisticated showcase illustrates how the iconic EV9 can empower and connect residential spaces through innovative energy capabilities. The EV9 is equipped with Vehicle-to-Home (V2H) technology, allowing energy transfer from the vehicle to the home, thereby keeping lights on and appliances running during power outages or peak hours.
Furthermore, Kia has launched a new two-part creative advertisement campaign for the 2026 Sportage, highlighting the joy, adventure, and excitement of the classic American road trip. The Sportage has been refreshed with a dynamic exterior design and a technologically advanced cabin featuring enhanced wireless connectivity.
In a show of commitment to community support, Kia America has also announced a $100,000 donation in collaboration with Kia dealerships in Central Texas to the American Red Cross for ongoing relief in areas affected by recent flooding across the state.
In summary, Kia America is not only recording impressive sales figures but also making strides in electrification and community support. With the launch of innovative products like the EV9 and popular models like the Sportage, Kia is well-positioned for future growth and customer satisfaction.
For more details or media inquiries regarding Kia's sales performance and initiatives, please visit Kia's media site.