#Talent Acquisition #Chokusai #Yokoyama Construction

Tackling Labor Shortages in the Construction Industry

The construction industry faces significant challenges, particularly aging workforce issues and a shortage of young talent. With approximately 36% of the workforce over the age of 55, companies are feeling the pressure to attract a new generation of workers. In this climate, Yokoyama Construction, a company based in Ota, Tokyo, has successfully integrated Chokusai, a direct recruitment tool developed by Korekara Co., Ltd., headquartered in Shinjuku, Tokyo. This article explores the successful hiring of young talent by Yokoyama Construction within just one month of implementing Chokusai.

Industry Challenges: A Dwindling Workforce

For years, Yokoyama Construction has rooted its operations deeply in the local community, yet they felt a growing urgency in securing young talent. The company's leaders expressed concerns over the imminent risk of a shrinking labor pool within the next five years.

Key Challenges Before Implementation

• - Mismatch in Talent: Recruitment through staffing agencies often felt like purchasing a used car. Candidates prioritized for their skills often lacked alignment in mindset and values with the company's mission.
• - Short-term Employment: Many skilled workers tended to chase better pay from competitors, leading to a fleeting workforce reliant on daily pay structures common in the industry.
• - Ineffective Communication of Company Values: The company's essence, or