#None #Oak View Group #Lyft #Venue Experience

Oak View Group and Lyft Join Forces to Elevate Fan Experience

In a groundbreaking collaboration, Oak View Group (OVG) has teamed up with Lyft, creating a national partnership that promises to enhance the fan experience across more than 75 venues. This partnership stands to connect millions of attendees nationwide, transforming how fans travel to their favorite events.

OVG, renowned for its excellence in venue development, hospitality, and direct investments in sports and live entertainment, has taken a significant step forward by appointing Lyft as the Official Rideshare Partner for its venues. This includes members of the Arena Alliance, Theater Alliance, and the broader OVG venue portfolio, which collectively invite over 65 million fans each year.

A Seamless Transport Experience

This collaboration aims to provide a frictionless transportation experience for fans. Through their joint efforts, OVG and Lyft are committed to ensuring reliable and efficient travel to events. Lyft's branding will be prominently featured in designated rideshare zones at participating venues, enhancing visibility and ease of use for fans looking to catch a ride. With accurate pin names, real-time updates on road closures, and improved drop-off and pick-up locations, the fan journey starts long before the event begins.

Dan Griffis, the President of Global Partnerships at Oak View Group, emphasized the importance of this partnership by noting, “At OVG, we not only create and manage iconic venues, but we relentlessly focus on providing all fans extraordinary experiences.” By working with Lyft, OVG aims to remove common barriers faced by fans, making their experience safer and more enjoyable.

Community Engagement and Sustainability Initiatives

Beyond enhancing transportation, the partnership is set to partake in community engagement initiatives. OVG and Lyft will collaborate on developing local programs and create co-branded content across digital and social media platforms. This not only focuses on increasing ride volumes but also supports sustainable practices within the communities they serve.

Jeremy Bird, Lyft's Executive Vice President, highlighted the magnitude of this collaboration, stating, “Partnering with Oak View Group positions Lyft at the center of 65 million live entertainment experiences each year.” He further elaborated that this partnership addresses key transportation challenges and presents limitless opportunities to improve the convenience of travel for concertgoers and sports fans alike.

The partnership also encompasses OVG's exclusive membership network, the OVG Alliance, which brings together leading sports and entertainment venue operators to share best practices and create innovative fan experiences. This robust network includes 20 members each from the Arena and Theater Alliances, suggesting a significant expansion in Lyft's presence in major event spaces.

Not Just Transportation - A New Experience

As Lyft integrates into the operations of 35 of OVG's iconic venues, the focus remains on ensuring that every event—be it a concert, theatrical performance, or sporting event—turns into a premier experience for fans. By fostering this alliance, both OVG and Lyft aim to offer a smarter choice for transportation, reinforcing the idea that attending live events can be both enjoyable and worry-free.

As OVG continues to develop and manage state-of-the-art venues worldwide, this partnership with Lyft is a testament to its commitment to creating memorable live experiences. Fans can look forward to not just an event, but a comprehensive experience that begins as they journey to their favorite venues through the ease and reliability of Lyft.

For more information about Oak View Group, including its various initiatives and venue developments, visit OakViewGroup.com and follow them on social media platforms including Facebook, Instagram, LinkedIn, and X.