#United States #Washington #Communications #Drax Group #Karen Gravois Elliott

Drax Group Appoints a New VP of Communications

Drax Group has made a significant leadership change by appointing Karen Gravois Elliott as the new Vice President of Communications for North America, effective January 7, 2025. This decision marks an important step in enhancing the company’s communication strategy in a region where it aims to strengthen its reputation and stakeholder engagement.

Background of Karen Gravois Elliott

Karen Gravois Elliott comes to Drax with nearly three decades of expertise in the fields of strategic communications, public affairs, and journalism. Her extensive background will be pivotal in navigating the complex landscape of communications, particularly in highly regulated environments that shape the energy sector.

Elliott's recent roles include serving as the Vice President and Head of Communications at the U.S.–China Business Council, where she led global communications strategy concerning crucial geopolitical, trade, and regulatory challenges. Furthermore, she has held senior roles at notable Washington D.C. trade associations, including the Entertainment Software Association, where she directed public affairs initiatives. Her first foray into communications began as a journalist with the Associated Press and PBS NewsHour. Additionally, she brings legislative experience from serving as a congressional staff member in the U.S. Senate.

A Vision for Drax's Communications

In her new position, Elliott will take charge of Drax's communications strategy across North America. This includes overseeing both internal and external communications, executive positioning, reputation management, and issues crisis communications. The Senior Vice President of Corporate Affairs at Drax Group, Deidra Jackson, expressed confidence in Elliott's capabilities, noting her respect among peers and her adeptness in strategizing communication in complicated scenarios.

"Karen is a highly respected communications leader with deep experience navigating complex and highly regulated environments," Jackson remarked. "Her strategic insight and steady leadership will be invaluable as we continue to strengthen trust with stakeholders and advance our business priorities across North America."

Embracing Drax's Mission

Elliott conveyed her enthusiasm about joining Drax, highlighting the company's innovative approach and the positive impact it aims to create in the renewable energy sector.

"It's a privilege to join such an innovative and accomplished global enterprise led by a team of experts making a measurable difference in both the renewable energy sector and sustainability movement," she said.

Her commitment to sharing the compelling narrative of Drax resonates with the corporate mission, which focuses on meeting the world's growing energy needs sustainably while aiming for net-zero emissions by 2040. Elliott anticipates showcasing the remarkable efforts of her colleagues in both the U.K and North America as the company continues to evolve as an energy leader.

Drax’s Commitment to Sustainability

Drax Group’s overarching mission is anchored in sustainability. The company strives to support biodiversity and make a tangible positive impact within communities and its supply chain. With approximately 3,000 employees, Drax operates in three key areas: electricity generation, sales to business customers, and the production and supply of compressed wood pellets. By actively engaging in environmentally responsible practices, Drax aims to fulfill its commitment to being climate, nature, and people positive in all operations.

As the renewable energy landscape continues to shift, Karen Gravois Elliott's appointment is slated to bring a fresh perspective and strategic direction to Drax's communications, aiding in its mission for sustainable energy.

For more information, visit Drax Group.