#Japan #Tokyo #HR Professionals #Tokyo Metro #CORNER

CORNER's New Advertising Campaign

CORNER, a boutique HR professional service provider, will kick off a significant advertising campaign on essential transit lines across the Tokyo metropolitan area and Osaka starting December 15, 2025. The campaign aims to capitalize on the growing interest in utilizing external HR professionals amid a rapidly evolving job market, high turnover rates, and the increasing complexity of human resource management.

The Need for Specialized HR Professionals

The landscape surrounding human resources is becoming increasingly intricate. Companies face several challenges, including long-term recruitment difficulties, the emergence of diverse work styles and values, and the need to adapt to an AI-driven environment. Additionally, there is a rising need for optimizing performance evaluation and remuneration systems. In this context, organizations are increasingly turning to external HR professionals to seamlessly integrate specialized skills needed at critical times.

CORNER has witnessed a significant uptick in inquiries from diverse firms seeking to adapt their HR strategies more flexibly and effectively. This growing demand for expertise motivates the launch of this broad-reaching promotional campaign, with the intent to introduce CORNER's services more widely to various companies.

Promotional Details

• - Campaign Duration: December 15, 2025, onwards
• - Ad Areas: Train interiors in the Tokyo metropolitan and Osaka regions.
• - CM URL: Watch the Campaign Here

The campaign will feature advertisements in various train lines, including JR East's Yamanote Line, Tokyo Metro's Ginza Line, and Osaka Metro's Midosuji Line, ensuring extensive visibility and reach.

Creative Approach

The creative direction of this promotional endeavor strategically places a vibrant bear character at the center, symbolizing the existence and value of HR professionals. With the complexities surrounding hiring, labor management, organizational development, and policy design, having external experts allows companies to focus on their core business activities without being overwhelmed by HR challenges.

The colorful bear character effectively embodies the easing of anxiety and complexity often associated with HR issues. Its cheerful appearance serves to lighten the serious tone often related to HR topics, making the concept of professional support feel more accessible and amicable. By leveraging this character, CORNER aims to foster a connection between companies and external HR professionals, making support feel nearer and more relatable.

CORNER’s Offerings

CORNER positions itself as a full-service boutique for HR challenges, specializing in labor issues, system design, organizational and talent development, as well as information disclosure regarding human capital and DE&I initiatives. With an extensive database of over 10,000 registered HR professionals, CORNER facilitates optimal matching and project formation, allowing companies to tap into specialized expertise without the burden of long-term commitments.

This promotional effort is a step forward in connecting with businesses eager to address their HR challenges and embark on a transformative journey in their operations.

Get in Touch

If your organization is encountering HR issues, professional consultants at CORNER are ready to assist with matching HR professionals or providing project support.

Interested HR professionals looking for freelance opportunities can click here to explore roles with CORNER.

About CORNER

CEO: Takahiro Monma
Location: 1-1-3 Shibuya, Shibuya-ku, Tokyo, 8-9F Arai Building 35
Business Focus: Specialized support in HR and ESG challenges
Website: Visit CORNER

Through its ongoing promotional endeavors, CORNER aims to meet with more companies ready to take significant steps toward solving their HR issues.