Rockie Thomas Takes the Helm as Chief Strategy Officer at SoundStack to Drive Audio Innovation

Rockie Thomas Takes the Helm at SoundStack

In a strategic move reflecting its dedication to innovation in the audio landscape, SoundStack has officially appointed Rockie Thomas as its new Chief Strategy Officer (CSO). This role marks a significant step for both Thomas and SoundStack, blending her extensive experience in audio broadcasting and digital advertising with the company’s mission to redefine audio services.

Driving Strategic Vision

As CSO, Thomas will play a pivotal role in shaping the strategic direction of SoundStack, a company recognized as a leader in audio-as-a-service (AaaS). With her responsibilities spanning across areas such as podcasting, streaming radio, programmatic advertising, and performance measurement, her leadership is set to significantly influence SoundStack's future products and market position.

According to SoundStack's CEO Jon Stephenson, Thomas's extensive background and accomplishments make her uniquely qualified to steer the company towards greater independence and success in the audio industry. “The ability for every kind of audio publisher to have agency over their business is the cornerstone of their future success,” he stated, emphasizing the crucial role Thomas will play.

A Proven Track Record

Rockie Thomas brings over 25 years of experience in the audio industry. Before joining SoundStack, she held the position of Chief Revenue Officer, where she led initiatives that advanced the company’s revenue generation through innovative audio solutions. Notably, she was a key figure in the early stages of AdsWizz, where her efforts helped establish audio advertising as a viable channel for monetization. Additionally, co-founding the Interactive Advertising Bureau (IAB) podcast group and developing industry standards in podcast measurement highlight her commitment to fostering growth within the audio advertising ecosystem.

Focus on Expansion and Innovation

In her new position, Thomas will serve as a vital link between SoundStack and the broader audio media market. Her plans encompass not only domestic partnerships but also strategies for international market penetration. This will involve defining product roadmaps and adopting features tailored to meet evolving market demands, ensuring that SoundStack continues to provide exceptional and relevant services.

Thomas emphasizes the need for ongoing innovation within the industry. “It is more important than ever for our industry to focus on product innovations that will help digital audio to serve publishers, buyers, and listeners,” she commented. Her approach to fostering a culture of innovation will involve listening to the needs and feedback of partners, a crucial strategy for adapting and evolving products rapidly.

A Bright Future for SoundStack

SoundStack’s reputation as an independent provider of audio solutions sets it apart in the competitive landscape of digital audio services. With a team of over 75 audio tech specialists, the company aims to democratize access to advanced audio technologies, empowering podcasters, digital broadcasters, and advertisers alike. The potential for growth under Thomas's leadership is immense, promising a future brimming with opportunities for improvement and expansion.

Headquartered in Pittsburgh, SoundStack continues to be a driving force in shaping the independent audio industry. As the company moves forward under the guidance of Rockie Thomas, the audio-as-a-service landscape is bound to witness significant transformations. To learn more about SoundStack and its innovative offerings, you can visit their official website.