Tiger® Beer Strengthens Football Partnerships with Tottenham Hotspur FC

Tiger® Beer Expands Football Partnerships



Tiger® Beer, a renowned Asian brewery, has taken a bold step in enhancing its football partnerships by aligning with Tottenham Hotspur Football Club as their official international beer partner. This move is a part of Tiger's ongoing commitment to promote the sport and unite fans across the globe, especially in Asia where football has an immense following.

The partnership marks a significant milestone for Tiger® Beer, as it is the second collaboration with a major Premier League club after announcing its sponsorship deal with Manchester United earlier this year. This strategic alliance is not only about branding or marketing; it reflects the brewery's dedication to fostering a communal spirit among football fans and encouraging a collective enjoyment of the game.

With over 195 million supporters in Asia, Tottenham Hotspur represents a natural fit for Tiger® Beer as it seeks to fuel the football passion that runs deep within the region. Sean O'Donnell, Global Brand Director of Tiger® Beer, emphasized the brand's belief in the power of collective support, stating, "At Tiger® Beer, we believe that individual courage is rooted in collective support. Our partnerships with iconic clubs like Tottenham Hotspur embody our conviction that progress is not an individual endeavor. Together, we celebrate the teams and the collective spirit that supports progress."

Ryan Norys, the revenue manager at Tottenham Hotspur, shared his excitement about partnering with Tiger® Beer, highlighting the unique experiences the collaboration will bring to fans across Asia. He noted, "It's fantastic to work with such an iconic brand like Tiger to deliver unique experiences to our fans in Asia, bringing people together through the power of football." This partnership aims to provide fans with exciting opportunities, allowing them to engage more deeply with the sport through interactive events and experiences, including access to training sessions and exclusive coaching opportunities.

Beyond the traditional sponsorship framework, Tiger® Beer is committed to crafting unforgettable experiences for Spurs supporters. A recent survey revealed that nearly three-quarters of fans believe that club activities are vital in uniting supporters. Thus, Tiger's approach not only aligns with brand values but also seeks to enrich fan engagement.

Tiger® Beer encourages fans around the world to unleash their inner tiger and join in the celebration of their shared football passion. The brand invites its community to follow @tigerbeer on Instagram for exclusive event announcements, promotions, and the chance to connect with their favorite clubs.

Founded in 1932 in Singapore, Tiger® Beer has grown to become Asia's leading international premium beer, available in more than 60 markets around the world. The brewery continues to innovate in refreshment, embodying a blend of boldness and crisp flavor that resonates with consumers. Their mission goes beyond delivering a great beer; Tiger® Beer aims to inspire individuals to embrace their inner tiger and break free from restrictions. The brand truly believes that progress is the result of collective action, and together, without limits, there are no boundaries to what fans can achieve.

For more information about Tiger Beer and updates regarding the partnership with Tottenham Hotspur, visit Tiger Beer’s Official Website. Join the conversation and don’t miss out on the upcoming events and promotions that promise to create unforgettable memories in the world of football!

Topics Entertainment & Media)

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