#Japan #DAZN #Shibuya #LED TOKYO #Masatoshi Hirata

LED TOKYO Enhances Leadership with DAZN's Masatoshi Hirata

LED TOKYO Inc., headquartered in Shibuya, Tokyo, is thrilled to announce the appointment of Masatoshi Hirata as an outside director. Hirata currently serves as the Executive Vice President of the DAZN Group, a leadership role that underlines his extensive experience and network in the realm of broadcasting, distribution, marketing, and sports business.

The Reason Behind the Appointment

This strategic move aims to bolster LED TOKYO's ambitions in the increasingly integrated field of 'Sports x Entertainment.' Over the years, LED TOKYO has primarily focused on creating immersive experiences using LED displays for music concerts, exhibitions, retail environments, and corporate promotions. Moving forward, the company seeks to tap into larger venues like stadiums and sports events, while also fostering fan engagement initiatives. The expertise and connections that Hirata brings are pivotal, as there's already been an upsurge in sports-related projects facilitated through his introductions, thereby accelerating business growth for LED TOKYO.

Future Directions

In collaboration with Hirata, LED TOKYO plans to undertake several exciting initiatives:

• - Integration of LED Displays in Stadiums and Arenas: The introduction of mesmerizing LED displays will enhance fan experiences during live sports events.
• - Collaborations with Sports Teams and Leagues: Innovative projects that unite sports teams and leagues with cutting-edge display technology are anticipated.
• - Fan Engagement Events: The company aims to design and implement participatory events that connect fans via social media.
• - Showcasing at International Sports Events: LED TOKYO intends to expand its footprint by exhibiting at overseas sports gatherings, showcasing its innovative LED solutions.

Through these endeavors, LED TOKYO aspires to transform the conventional way sports are consumed from mere viewership to immersive experiences. The synergy between LED TOKYO and Masatoshi Hirata is set to create new avenues in the promising domain of sports entertainment, ultimately aiming for a next-generation appeal that resonates with fans worldwide.