#China #Automotive #Wuhu #Chery Group #LEPAS

Chery Group's Impressive Achievement

Chery Group has established itself as a formidable player in the automotive industry with its recent achievements highlighted in the 2025 Fortune Global 500 list. Surging 152 places to rank 233rd, Chery not only claimed the title of the fastest-rising automaker but also set a landmark by exceeding 5 million cumulative exports – a first for a Chinese automotive brand. This milestone signifies not just growth but also underscores Chery’s enhanced competitiveness on the global stage.

Empowering LEPAS’s Global Ambitions

At the forefront of Chery's globalization strategy is LEPAS, a brand that embodies innovation and forward-thinking in mobility. With a focus on a comprehensive integration strategy labeled as “Leopard Aesthetic Design, Exquisite Third Space, Intelligent Safety, and Full-scenario Super Platform,” LEPAS aims to redefine travel for diverse scenarios while promoting the ethos “Elegance is Power.” This brand vision resonates with consumers globally, promising to integrate technology and warmth into their exquisite lifestyle experiences.

Chery's ascent to the Global 500 and its record export numbers are perceived as endorsements of trust in LEPAS by international markets, reinforcing its position as a leading figure in the global automotive landscape. Recognized for being China’s top passenger car exporter, Chery has nurtured a user base exceeding 17 million globally – a robust foundation for LEPAS to build upon.

Strategic Leveraging of Resources

By tapping into Chery’s established overseas sales and service networks, LEPAS can expedite its market entry without the extensive infrastructure typically required to establish channels independently. This strategic advantage is referred to as LEPAS’s “Exquisite Life Experience Journey,” which aims at elevating the standard of travel.

LEPAS is not just another arm of Chery; it is deeply enmeshed in the company's global resources, encompassing research and development, manufacturing, and supply chain dynamics. This integration is pivotal in ensuring that LEPAS leverages cutting-edge technology while maintaining a leading edge in the automotive industry. With full-link product capabilities derived from Chery’s technological prowess, LEPAS aims for excellence in design, safety, and user experience.

The Future Looks Bright

Deputy CEO of LEPAS, Zhong Wei, highlighted the brand’s global origins stating, “LEPAS was born in Rome,” reflecting its ambitious engagement with international markets. Supported by Chery, LEPAS successfully launched its first model, known as the L8, which rolled off the production line in April. This model has garnered appreciation, especially among urban elites for its exquisite design, intelligent cockpit, spaciousness, and focus on safety features.

Furthermore, at the recent Indonesia International Auto Show, LEPAS showcased its