#China #JETOUR #T1 #off-road SUVs #Zhongwei

JETOUR's Boxy SUV Carnival: A New Era in Off-Road Driving

On May 26, 2025, JETOUR hosted its first-ever "Boxy SUV Carnival" in Zhongwei, China, marking a pivotal event in the evolution of rugged SUVs. Historically viewed as niche and often prohibitively priced, off-road vehicles are now a common sight on roads. In fact, global sales of such SUVs surpassed 1.87 million units by 2024, with JETOUR establishing itself as a leader, particularly noted for its best-selling models, the T2 and T1.

The event brought together enthusiasts and industry professionals alike, celebrating JETOUR's "Travel+" strategy which aims to redefine what off-road culture can embody. With the unveiling of the 2025 JETOUR T1 i-DM, the brand demonstrated its commitment to innovation, offering the industry's first boxy SUV featuring a triple-motor plugin hybrid electric vehicle (PHEV) system. This model utilizes a powerful 1.5T hybrid engine alongside an innovative motor configuration that includes P1, P3, and P4 motors.

Innovations of the T1 i-DM

The JETOUR T1 i-DM showcases impressive specifications, delivering an astonishing 435 kW of power and 840 N•m of peak torque. Furthermore, the model boasts a pure-electric driving range of 220 kilometers, underpinned by its robust 43.2 kWh battery that supports external discharge. Notably, it features an intelligent XWD four-wheel-drive system designed for superior performance, whether in urban environments or during off-road adventures.

The growth of JETOUR in the automotive sector has been staggering; since the introduction of its first boxy concept car in 2018, the brand has witnessed sales soar to 180,000 units in 2022, then to 315,000 in 2023, and over 568,000 in 2024. Today, JETOUR proudly claims more than 1.7 million users and a fan base of approximately 50 million across the globe.

Expansion into Global Markets

Recent data highlights JETOUR as the leading Chinese automotive brand in emerging markets such as the UAE, Peru, and Angola. This success is attributed largely to its unique "Travel+" approach, which combines traditional internal combustion engines (ICE) with hybrid technology, catering to a range of customer preferences.

Add to that the brand's extensive offerings, which include over 1,100 accessories, the JMK refit brand, 176 established campsites in 121 cities, and 332 partnerships, solidifying JETOUR as the only automaker providing a comprehensive "Travel+" lifestyle experience.

Lifestyle Integration and Future Directions

The Boxy SUV Carnival fuses industry trends with lifestyle elements, emphasizing how off-road driving can integrate seamlessly into everyday activities. The event was not merely a launch party; it served as a cultural celebration of the off-road lifestyle, demonstrating JETOUR's role as a leader in this sector.

Over the past seven years, JETOUR has carved out a significant niche in the boxy SUV segment, maintaining a commitment to innovation and classic design. Looking ahead, the brand aims to penetrate premium off-road markets with advanced technologies and a diverse product lineup, ensuring that every journey taken with a JETOUR vehicle is truly remarkable.

With such exciting developments paving the way, JETOUR is set to redefine off-road experiences, making them more accessible and enjoyable for enthusiasts around the world.